Friday, July 23

8:30 am – 9:15 am
TKG Analyst Jam: What's Next in Directional Media
Analysts tend to prefer the word "forecast" to the word "prediction." One suggests a sound scientific process, the other alchemy. Sometimes, it is just fun to take a few wild stabs at what the future might hold. To approach this subject on a lighter note, our leading directory and online local media analysts will each be charged with coming up with five industry predictions for the next five years, with clear instructions not to play it safe.
Charles Laughlin, VP & Program Director, The Kelsey ReportŪ (U.S.)
Neal Polachek, SVP, The Kelsey Group (U.S.)
Greg Sterling, Program Director, Digital Directories: Interactive Local Media, The Kelsey Group (U.S.)

9:15 am – 10:00 am
Keynote Speaker
Maurice McKenzie, VP, Media Research, Friedman Billings Ramsey

10:00 am – 10:30 am
Refreshment Break

10:30 am – 11:45 am
DDC2004 Global Yellow Pages Leadership Roundtable
DDC events are never complete without a wide-ranging, candid and lively forum of industry leaders. This year, TKG again assembles some of the most compelling and outspoken industry leaders to answer a series of questions exploring their views on the state of the directory industry. Audience involvement in this spirited discussion will be strongly encouraged.
Brendan Benzing, Executive Director, America Online (U.S.)
Kathleen DeCaire-Aden, Managing Director, SMG Directory Marketing (U.S.)
Dave Dunn, Managing Director, Technology, Media & Telecom, Friedman Billings Ramsey (U.S.)
Jim Hail, President, Hagadone Directories (U.S.)
Neg Norton, President, Yellow Pages I.M.A. (U.S.)

11:45 am – 12:00 pm
Final Thoughts: A Perspective on the Future
TKG analysts will offer a brief summary of the key messages that emerged from this three-day event. In addition, the audience will have one more opportunity to express its views on the state of the industry based on the message emerging from DDC2004.

Day 1 | Day 2 | Day 3