Venue Sponsors Quotes Speakers Agenda DDC2004 Home Register
 
Directory Driven Commerce 2004
Reinventing the Yellow Pages:
A Blueprint for Winning Market Share
The Kelsey Group

Sponsors/Exhibitors

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Sponsors


Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.

ADP

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

amdocs

Amdocs combines innovative software products and services with deep business knowledge to deliver true integrated customer management to the world’s leading directory publishers and communications service providers. Our best-in-class products seamlessly link all business processes – content management, marketing, sales, production, billing, customer service, and analytics – resulting in stronger, more profitable customer relationships. Our expertise in managed services results in cost savings and process efficiencies. Amdocs enables its customers to implement their business strategy with rapid return on investment, lower total cost of ownership and improved operational efficiencies. Amdocs deep knowledge of the industry provides publishers with a unique business perspective resulting in best-in-class solutions.

Aptas

Aptas draws its history from the businesses of AccelX and Nextron, combining more than 10 years experience deploying SME product solutions to directory publishers, portals, ISPs, and other communication service providers throughout the world. AccelX, a subsidiary of WEBB Interactive, provided products for innovative online marketplaces, focusing on buyer-seller interaction. Nextron, a Safeguard Scientifics partner company, has been a leader in large-scale roll out of SME products, with more than 70,000 SMEs served. The experience from both of these companies has led to our current vision and focus on providing enhanced directory services for small business advertisers and the services to help our customers tackle critical market issues.

BellSouth

BellSouth Corporation is a Fortune 100 communications company headquartered in Atlanta, Georgia, and a parent company of Cingular Wireless, the nation's second largest wireless voice and data provider. Backed by award winning customer service, BellSouth offers the most comprehensive and innovative package of voice and data services available in the market. Through BellSouth AnswersSM, residential and small business customers can bundle their local and long distance service with dial up and high speed DSL Internet access, satellite television and Cingular® Wireless service. For businesses, BellSouth provides secure, reliable local and long distance voice and data networking solutions. BellSouth also offers online and directory advertising through BellSouth® RealPages.comSM and The Real Yellow Pages®.

CallSource

Los Angeles-based CallSource delivers a call measurement system that currently tracks over 60,000 incoming phone numbers by advertising source. Clients include many top traditional media and online advertisers. The company delivers detailed reporting and analysis to our clients on advertising and telephone sales efficiency. CallSource was founded in 1996 and has 45 employees.

eStara

eStara Push to Talksm, the most powerful online customer contact solution on the market is driving new revenue opportunities for online directories. Push to Talk voice-enables directory searches and store locator results giving online visitors the power to push a button and speak with a company representative right from an online listing. eStara Push to Talk delivers real-world results for customers including Continental Airlines, J. Crew, Club Med, FirstUSA and Sprint. to an eStara representative right now. Experience the quality of eStara web voice at www.estara.com.

i411

More than ever, yellow page publishers have opportunities to grow revenues, manage costs, and execute innovative ways to nurture and deepen relationships with advertisers. At the same time, new competitive threats loom on the horizon, and yellow page publishers must take steps to strengthen their positions and protect market share. There is no doubt that the Kelsey Group was correct when it predicted that, “increasing the quality and functionality of the online yellow page search is the most pressing issue facing the industry”. The i411 Discovery EngineTM is powerful search and retrieval software that enables multi-faceted navigation in combination with full-text search. The patent-pending technology enables a lightning-fast, intuitive search experience that helps consumers to find (or discover) what they are looking for without information overload. Searchable advertising (with categorizations) can help publishers enhance the ROI for advertisers, justify higher advertising rates, and provide a foundation to reinforce traditional yellow page business models online.

Innovectra

Innovectra Corporation is a leading software developer and service provider in the Yellow Pages market. Their products include ActivDirectoryTM, ActivAds, eBillTM and eTearPagesTM . Innovectra's ActivDirectoryTM software publishes Yellow Pages directories on-line, on CD-ROM and on corporate Intranets in the exact look and layout of the print product, featuring search capability by heading, advertiser and keyword. Their ActivAds software can generate incremental on-line revenue for publishers with streaming video, email RFQ, interactive restaurant menus, mapping, electronic product catalogs, web links, computer to phone calling and much more.

Interchange

Through search, Interchange Corporation connects consumers seeking products and services with relevant businesses. Interchange serves over 100,000 national advertisers through its ePilot(tm) website and associated Distribution Network of over 170 search engines and websites, which deliver over 3 billion searches per quarter. Interchange indirectly serves local advertisers through its Local Direct(tm) search and advertising platform, which is provided to Internet Yellow Page sites and Yellow Page publishers (IYP/YP). The Local Direct search and advertising platform enables IYP/YPs to reduce failed searches on their sites, more effectively monetize their search traffic, and provision cost-per-click/call advertising products to their own clients under their own brand.

Local Direct is powered by the company's patent-pending Keyword DNA(tm) technology. Keyword DNA maps billions of keywords and unique attributes to millions of businesses. For more information, visit http://localdirect.epilot.com. The Interchange and ePilot websites can be found at www.interchangeusa.com, and www.epilot.com.

ISX

Information Services Extended, Inc (ISX) is the premier provider of solutions, technology, and services to the global directory services industry. For over 25 years, ISX has brought practical innovation to Directory Assistance. By being the first to introduce electronic databases for directory assistance operators, intelligent workstations, dynamically configuring networks, and national databases, ISX has set the standard for the industry. This innovation continues today with new offerings for the wireless market and large-scale deployment of speech automation solutions. With a strong track record of technological and service excellence, ISX, Inc. (www.isxinc.com) serves customers in North and South America, Europe, Australia and the Pacific Rim. ISX is headquartered in Fort Lauderdale, Florida, and has field offices in the United States, Europe, and Asia.

MapQuest

With over 1,400 customers, MapQuest Business Solutions is the largest provider of mapping software to websites and businesses around the world. Our software allows online directory sites to geocode, map, and provide routes to their address listings. Our customers may also use our software as a geospatial search engine, enabling proximity searching for services and/or products – enhancing the way in which consumers interact with basic directory content. Along with being integrated into a number of leading directory websites, we are also involved in bringing mapping functionality into the directory offerings of mobile devices such as PDAs and cellular phones.

StandardCall

StandardCall, Inc. is the preeminent call measurement company in North America. StandardCall is based in Dallas, Texas and is an independent corporation supplying organizations and Yellow Page publishers with information and services that help to demonstrate the value of advertising by measuring the number of phone calls that come in to a business or organization. Through its proprietary software and technology infrastructure the Company provides solutions that enable Publishers to expand their customer base by providing advertising proof of performance and accounts receivable security. The Company also partners with Publishers to implement new business initiatives using its unique marketing-oriented technology capabilities.

Verizon

Verizon Information Services is the world’s leading print and online directory publisher and a content provider for communications products and services. The largest directory publisher in the world, Verizon has annual revenues of more than $4.1 billion and publishes nearly 1,200 U.S. Verizon SuperPages directories and 400 international directories with a total circulation of approximately 142 million copies worldwide.

YellowPages.com

For 125 years people have trusted the Yellow Pages to deliver information on businesses in their area. Who else would they turn to on the Internet, but YellowPages.com? YellowPages.com is the interactive Yellow Pages. The most recognized and most frequently accessed business directory service on the Internet. 15 million searches from 7 million unique users occur every month on YellowPages.com. Connecting people to the best local source for goods and services, detailing comprehensive business information including maps, links to featured business websites, as well as other valuable tools and resources. With more than 14 million business listings available, YellowPages.com provides almost instant access to anyone with an Internet connection who is looking for a product, a service or a specific business. Be it local, state-wide or nationally across the USA. All at a click of a mouse.

yp.com

YP.Com is America's Online Yellow Pages.™ We offer businesses a simple and affordable way of creating a web presence and marketing their products and services to local audiences online. The company offers an Internet Advertising Package which provides advertisers preferred placement in our yellow page search results and their own Mini Webpage™ where they can provide potential customers with details about their products and services.


Exhibitors

Amacai

Amacai is the only data provider built on telco-verified data with a singular focus on producing the most complete and accurate marketing data available. Amacai offers enhanced Yellow Page directory information to data-driven organizations that provide business information to subscribers as a service benefit. Amacai goes beyond capturing base data and delivers information including trademarks, services and specialties, and brands carried, that can be used to assist in search and display of Internet Yellow Page businesses. With more business details at hand, you can offer your customers richer options to narrow their search parameters and pinpoint the most suitable business for their needs.

BTSLogic

BTSLogic provides total solutions in the area of Information Services systems, including Data Management, Search Engines, Call Center technology, and Speech Enabling. We have more than 20 years experience with Directory Assistance Solutions worldwide and continually strive to meet the needs of our customers and the demands of the marketplace. As the leading provider of Multi-Modal Solutions for Directory Assistance and Information Services, we provide solutions for operator call centers, as well as speech-automated systems. BTSLogic's BTS-DA is an open system Directory Search Engine designed for Directory and Yellow Page search systems. BTSLogic's SEDA(tm) (Speech Enabled Directory Assistance) service is a speech and multi-modal solution, offering full automation for DA, Reverse DA, and Enhanced DA services. Our clients include Eniro Respons (fomerly Telia), Telenor ASA (NASDAQ: TELN), Consolidated Communications, and the US Department of Defense. BTSLogic is headquartered in College Park, Maryland.

IPIX AdMission

IPIX AdMission introduces AdMission Directories™ - a hosted media platform for enhanced display ad creation and viewing. AdMission Directories provides newspaper, yellow pages and directories publishers with a turnkey up-sell product that enables local advertisers to better market their businesses, products and services online, without requiring a website or graphics expertise. The results are enhanced display ads rich with key business facts, company logos, product photos, printable coupons and more, integrated directly within search results, allowing consumers to make faster, better informed purchasing decisions. AdMission Directories features IPIX's patented, easy-to-use media management capabilities that have been used by millions of advertisers to enhance advertising listings. AdMission Directories can be easily integrated into any existing directories or local search platform to provide a comprehensive, self-service enhanced online advertising product.

For publishers interested in a world-class turnkey local search & advertising platform already enhanced with AdMission technology, IPIX AdMission has teamed with Interchange Corporation to provide AdMission Directories with Local Direct™. This product combines the best of Interchange Corporation's sophisticated local search technology with IPIX's enhanced display ad technology to deliver a powerful local platform that publishers can use as their own, without incurring significant up-front investment costs. Visit http://www.ipix.com for more information or email us at admission@ipix.com.

Yellow Pages Photos

Yellow Pages Photos, Inc. provides heading specific, high resolution, stock photography and stock spec ad catalogs for Yellow Pages publishers.

YPsolutions

YPsolutions (www.ypsolutions.com) is a leading provider of Internet technology to the yellow pages industry. The firm's "Boss" product line featuring PageBoss™, ListBoss™, CityBoss™, DataBoss™, WebBoss™, CDBoss™ and MobileBoss™, is the most comprehensive suite of Internet and mobile interactive software applications serving the yellow pages industry. YPsolutions is focused on enabling yellow pages publishers to easily and cost effectively transform their local print directories into revenue-generation online and mobile products while maintaining their brand identity. YPsolutions is located at 3445 North Causeway Blvd. #401, Metairie, Louisiana 70002. For more information please contact Don Jones, President at (504) 297-1802 or jones@ypsolutions.com


For information on sponsorship opportunities, contact Nanci Karas at (609) 921-7200, Ext. 21.