Below is a sampling of recent articles in which Kelsey Group analysts are quoted or Kelsey Group research is cited about topics in the increasingly competitive worlds of Yellow Pages, online directories and local media.
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Online
Directories Need More Consumer Input
WebProNews
December 20, 2004 |
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Report: Directories Need More Consumer Input
MediaPost Media Daily News
December 20, 2004 |
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Yahoo Builds
Traffic Updates into Maps
eWeek Enterprise News & Reviews
December 16, 2004 |
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Local
Search From Yellow Pages Association
WebProNews
December 14, 2004 |
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Trade Group Launches Local Search Guide
MediaPost Media Daily News
December 14, 2004 |
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New trend in online marketing: performance-based marketing
Westchester County Business Journal
December 13, 2004 |
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Phone book market expands
Albany Times Union
December 9, 2004 |
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CitySearch Launches Pay-Per-Call
MediaPost Media Daily News
December 7, 2004 |
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For Innovative Online Sales, Advertisers Take the Call
Los Angeles Times
December 6, 2004 |
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Debt
and Web Threaten Success of Yellow Pages
Dow Jones Newsletters
December 3, 2004 |
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Kelsey Group: SME and Online Marketing
iMediaConnection.com
November 29, 2004 |
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Desperately
Seeking Search
Digital Edge
November 2004 |
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SMEs Most Likely to Adopt Internet Marketing Are Newer Businesses, ‘Tech-Forward’ Organizations or Direct Mail Marketers
CRM Today
November 26, 2004 |
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NMF
Members Weigh In On Local Search Conference
Digital Edge
November 2004 |
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Report: Local Businesses Still Not Embracing Local Search
MediaPost Media Daily News
November 24, 2004 |
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Report: Direct Mailers Likely Online Marketers
DMNews
November 24, 2004 |
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Two Types of Small Businesses Ripe for PPC Media
MarketingVOX News
November 24, 2004 |
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Online Advertising Appeals Most to Three Small/
Medium Business Segments, Says The Kelsey Group
Tekrati
November 23, 2004 |
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For the Love of Local
iMediaConnection.com
November 23, 2004 |
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Which
SMEs Choose PPC?
ClickZ News
November 23, 2004
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SearchTHIS: Last Local Search Hang-ups
iMediaConnection.com
November 23, 2004 |
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Yellow
Pages: Internet forces changes
Atlanta Journal-Constitution
November 22, 2004
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Verizon
Adds Shopping Tools to SuperPages.com
Reuters
November 19, 2004 |
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Close to Home
Wall Street Journal
November 15, 2004 |
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A Magic Box and Email Marketing
About.com Small Business Information
November 15, 2004 |
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Alchemy:
Local ads good as gold
Silicon Valley/San Jose Business Journal
November 12, 2004 |
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What Is Internet Yellow Pages’ Role in Local Search?
DMNews
November 12, 2004 |
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Internet Search Goes for Big Prize -- Local $$
Spots'n'Dots
November 10, 2004 |
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Yahoo's Premium Search Plans
paidcontent.org
November 10, 2004 |
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SearchTHIS: What’s Really Happening in Local?
iMediaConnection.com
November 9, 2004 |
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Search Engines Go Local
Forbes.com
November 8, 2004 |
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Meeker Doubts Microsoft Impact on Search Market
DMNews
November 8, 2004 |
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Internet Local Market Executives: 'Newspaper Publishers Aren't
Being Smart'
MediaPost Media Daily News
November 8, 2004 |
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A Closer Look at Local Search
eMarketer
November 8, 2004 |
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SBC, BellSouth
Expand Local-Search Plans
eWeek Enterprise News & Reviews
November 5, 2004 |
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Internet Boom Is Under Way, Says Morgan Stanley's Meeker
Wall Street Journal
November 5, 2004 |
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SBC And BellSouth Jointly Acquire YellowPages.com
MediaPost Media Daily News
November 5, 2004 |
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Experts:
Advertisers Need Simplicity; Consumers Want Choice
ClickZ News
November 5, 2004
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Local Search is the Next Big Thing; Here's Why IYPs Hold the
Key
MediaPost OnlineSPIN
November 5, 2004 |
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SBC, BellSouth Team to Buy YellowPages.com
DMNews
November 5, 2004 |
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The
Yellow Pages are Dead! Long Live the Yellow Pages!
ClickZ News
November 5, 2004
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SBC,
BellSouth Acquiring YellowPages.com
TechNewsWorld
November 4, 2004 |
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Pay-Per-Call
Advertising: Is It The Next Big Thing?
WebProNews
November 4, 2004 |
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Yahoo Exec: Local Search Needs Simpler Pricing Options
DMNews
November 4, 2004 |
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Kelsey Group: Small Businesses Not Yet Advertising Online
MediaPost Media Daily News
November 4, 2004 |
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Yahoo's
Overture Mulls Other Search Ad-Payment Methods
Dow Jones Newsletters
November 3, 2004 |
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2008
Market for Local Search Engine Ads: $2.5 Billion
AdAge.com
November 2, 2004 |
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Local Search: Missing Pieces Falling into Place
Search Engine Watch
November 2, 2004 |
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The Equalizer of Organic Optimization in a Localized Universe
Internet Search Engine Database
October 29, 2004 |
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BellSouth Strikes Deal To Resell Google's AdWords
MediaPost Media Daily News
October 29, 2004 |
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Local
and Shopping Search Grow
ClickZ News
October 29, 2004
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Google Teams With BellSouth for Local Search Sales
DMNews
October 29, 2004 |
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Study: Internet-Savvy Business Pros Use Local Search
MediaPost Online News Briefs
October 29, 2004 |
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BellSouth RealPages To Sell Google Ads
LocalTechWire.com
October 28, 2004 |
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BellSouth Sells Google Web-Site Ads
Wall Street Journal
October 28, 2004 |
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Is Search Writing the Yellow Pages Obituary? Definitely Not
MediaPost Search Insider
October 28, 2004 |
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Google,
BellSouth Team for Local Search Sales
ClickZ News
October 28, 2004
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Local
Search: A Strategy for Newspapers
Digital Edge
October 2004 |
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Google Improves Local Search With Map Company Buy
DMNews
October 28, 2004 |
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Google doubles sales and profit
CBS MarketWatch
October 21, 2004 |
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Kelsey
Group Announces Keynote Speakers, Final Sponsorship Slots for
Interactive Local Media Conference
Tekrati
October 18, 2004 |
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Publishers
See Green in Yellow Pages
washingtonpost.com
October 14, 2004 |
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Local Search a short look at Yahoo Local and Google Local
Internet Search Engine Database
October 13, 2004 |
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YAHOO:
Search tool focuses on local businesses
Chicago Tribune
October 5, 2004 |
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Yahoo
taps local ad market in U.S. with search tool
Toronto Star
October 5, 2004 |
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Yahoo
Pushes New Local Search Engine
DMNews
October 5, 2004 |
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Web
Hosts Debut Ad Services for SMBs
ClickZ News
October 5, 2004
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Battle
for the local web
New York Daily News
October 4, 2004 |
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Idealab
chief stakes out new direction in search
CNET News.com
October 4, 2004 |
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New
Service Promises to Deliver Leads to Your Web Site
Small Business Computing
October 4, 2004 |
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Yahoo
launches local search product
Reuters
October 4, 2004 |
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Dex Media Pursues SME Market, Analysts Ponder Relevancy
MediaPost MediaDailyNews
October 4, 2004 |
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New Web Ads Do Pay Per Click One Better
Investor's Business Daily via Yahoo! News
September 29, 2004 |
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SearchTHIS: Why Search is Slowing
iMediaConnection.com
September 28, 2004 |
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FindWhat.com Delivers Local Search Solution to Distribution
Partner Network
TMCnet
September 22, 2004 |
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Let your fingers do the surfing
Globe and Mail
September 22, 2004 |
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Original Search
iMediaConnection.com
September 22, 2004 |
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Yellow
Pages Group Partners With Google
StockHouse Canada
September 21, 2004 |
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Online
Advertising: The State of Play
net imperative
September 20, 2004 |
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AOL
Aims To Join Top Shopping Portals With New Site
Dow Jones Newsletters
September 19, 2004 |
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FindWhat
Starts Pay Per Call
DMNews
September 15, 2004 |
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FindWhat: Per Call Model For Advertisers Without Web Sites
MediaPost MediaDailyNews
September 15, 2004 |
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Merchants
Find Complex Landscape In Local Search
DMNews
September 14, 2004 |
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Local Media Journal Launches
iMediaConnection.com
September 9, 2004 |
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Kelsey Group to Publish Local Business Newsletter
MediaPost MediaDailyNews Online News Briefs
September 9, 2004 |
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Hearst Corp. buys publisher of area Talking Phone Book
The Buffalo News
September 2, 2004 |
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FAST
Unveils Search Derivative Application for the Growing Online
Directories and Classifieds Market
Stockwatch
September 2, 2004 |
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FAST
Rolls Out Local Search Technology
DMNews
September 2, 2004 |
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Jupiter Asks eMarketer To Cease And Desist, Suit May Define
'Fair Use' On The Internet
MediaPost MediaDailyNews
September 1, 2004 |
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PremierGuide
Gets Social with Local Search
ClickZ Network
August 26, 2004
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Cyberspace
marketing: Small firms use Web to catch sales
Sacramento Bee
August 25, 2004 |
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With Search Market Flattening, B-to-B Players Go Vertical
MediaPost MediaDailyNews
August 24, 2004 |
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Searching for the next Google
CNN/Money
August 23, 2004 |
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Access Internet: Searching questions online
Belfast Telegraph
August 23, 2004 |
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Nothing mellow about it
Newark Star-Ledger
August 22, 2004 |
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Searching for profits: Companies see future in localizing the
Internet
Puget Sound Business Journal
August 20, 2004 |
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Small Biz Putting Up Sites, Not Marketing Efforts
MarketingVOX News
August 19, 2004 |
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SME's Embrace Web Sites as Marketing Tool
MediaPost
August 18, 2004 |
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Report:
Local Business Web Presence Grows, Marketing Lags
DMNews
August 18, 2004 |
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U.S. Hometown Businesses Rapidly Embracing Web Marketing, Says
The Kelsey Group
Tekrati - The Industry Analyst Reporter
August 17, 2004 |
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Small Biz Embraces Web
iMediaConnection.com
August 17, 2004 |
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Local
Search Critical to SMEs
ClickZ Network
August 16, 2004
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The
golden book
TheDeal.com
August 11, 2004
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Local
Ad Revenues: Google Delivers Pizza
EContentMag.com
August 11, 2004
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Start-Up
Steps Up to Local Product Search Challenge
ClickZ Network
August 10, 2004
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Yahoo,
Google Act Local
The Mercury News
August 8, 2004
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Yahoo! Offers! Local! Search!
The Register
August 6, 2004 |
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Pay-Per-Call Readies Itself for Launch, but Will Advertisers
Follow?
MediaPost
August 6, 2004 |
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Search
features zero in on localized information
Detroit Free Press
August 6, 2004 |
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Yahoo:
Trying to Be a Local Hero
washingtonpost.com
August 4, 2004 |
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Yahoo Improves Site That Enables Local Searches
Wall Street Journal
August 4, 2004 |
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Yahoo,
Ask Jeeves Make Local Search Moves
DMNews
August 4, 2004 |
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Yahoo
Goes Local
Information Week
August 4, 2004 |
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Search
engines boosting their service
Oakland Tribune
August 4, 2004 |
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Yahoo!,
Ask Jeeves Bow Local Search Tools
internetnews.com
August 3, 2004 |
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Yahoo
tests latest local search product
CBS MarketWatch
August 3, 2004 |
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Yahoo unveils
new local site
Ample
August 3, 2004 |
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More
Next-Door Search
The Motley Fool
August 3, 2004 |
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Yahoo,
Ask Jeeves out to lure locals
CNET News.com
August 2, 2004 |
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Sensis
sidesteps sale talk
Australian IT
July 29, 2004 |
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HomeGain
agents capture local real estate searches
Inman News
July 28, 2004 |
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Yellow
pages rivals to square off in New York court
St. Petersburg Times
July 26, 2004
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The
Value of Local Search
OhmyNews International
July 21, 2004
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They
think they can: Small sites challenge big search engines/Newcomers
focus on niches, use different methods
SFGate.com (San Francisco Chronicle)
July 19, 2004 |
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IPIX
To Release Yellow Pages Ad Tool
ClickZ Network
July 19, 2004
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Local
Search vs. Yellow Pages
Search Engine Guide
July 14, 2004
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Aussie
Yellow Pages Player Bows Full-Fledged Search Engine
ClickZ Network
July 14, 2004
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Limited
listings
The Star-Ledger
July 13, 2004 |
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W3
Data Buys 411.com
DMNews
July 12, 2004 |
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Online
Yellow Pages Beat Search Engines Locally
AdAge.com
July 12, 2004 |
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W3
Data Acquires 411.com
ClickZ Network
July 9, 2004
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Internet Yellow Pages garner nearly 25% of SMB advertisers
eMarketingIQ
July 7, 2004 |
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Find It Fast At Donnelley
BusinessWeek
July 5, 2004 |
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Phone books rip each other with ad claims
Denver Post
July 4, 2004 |
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Kelsey Group Report: Will Local Match Shake Up Local Search?
MediaPost
June 30, 2004 |
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Local Focus on the World Wide Web
eMarketer
June 30, 2004 |
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Small Biz Embraces IYP
iMediaConnection.com
June 30, 2004 |
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Overture
adds local sponsored search
PCPro
June 29, 2004 |
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Yahoo
Takes On Google in a Street-to-Street Battle
NewsFactor
June 29, 2004 |
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Overture
Targets Local Search Ads
eWeek Enterprise News & Reviews
June 29, 2004 |
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Overture Local Product Offers Free Crossover Incentive for Small
Advertisers
MediaPost
June 29, 2004 |
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Overture's
Local Search Capability Is Boost For Retailers
VentureWire Newsletters
June 28, 2004 |
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Yahoo's Overture Services goes local to match Google
Investor's Business Daily
June 28, 2004 |
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Overture:
'We know where you live'
net imperative
June 28, 2004 |
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Overture
Launches Local Web Search Ad Product
Reuters
June 28, 2004 |
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Yahoo!'s
Local Notion
The Motley Fool
June 28, 2004 |
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Overture
Launches Local Sponsored Search Listings To Leading Web Sites
Yahoo! Finance
June 28, 2004 |
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Overture
Starts Local Search Ad Program
DMNews
June 28, 2004 |
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Overture
Launches Local Match
Search Engine Guide
June 28, 2004
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Yahoo!'s
Overture Unveils Local Match
ClickZ Network
June 28, 2004
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Overture
to unveil Local Match
CBS MarketWatch
June 28, 2004 |
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Overture
service targets online ads
The Mercury News
June 28, 2004
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Web
sites for sale; see Sam's Club
Charlotte Observer
June 7, 2004 |
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Transforming
Clicks Into Rings [.pdf]
New York Times
June 7, 2004 |
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Sam's
Club offers Web page set-up to small business for $5 a month
Chicago Sun-Times
June 3, 2004 |
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Sam's Club
Offers Cut-Rate Web Sites
ClickZ Network
June 3, 2004 |
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The
Yellow Web Pages [.pdf]
New York Times
May 31, 2004 |
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Newer
Small Biz More Likely to Advertise Online
eMarketer
May 27, 2004 |
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New Approaches for Small Biz
iMediaConnection.com
May 26, 2004 |
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Vertical Directories Could Drive Local Search Market
MediaPost
May 19, 2004 |
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Kelsey
Group Conducts Study On Local Advertising Effectiveness
WebProNews
May 2004 |
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SBC's SMARTpages.com
Adds Click-To-Call Product
ClickZ Network
May 19, 2004 |
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Kelsey
Group Publishes Local Advertising & Vertical Directory Report
Search Engine Journal
May 17, 2004 |
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Search Engines Make Local Landgrabs, Leaving Newspapers Out
In The Cold
MediaPost
May 14, 2004 |
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SuperPages.com
Gives Advertisers Self-Service Option
DMNews
May 11, 2004 |
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Verizon
Launches Self-Service Tool
ClickZ Network
May 10, 2004 |
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Switchboard
Electrifies Online Yellow Pages
eMarketer
May 7, 2004 |
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Google's
Got Geek Smarts, But No Ad Gurus At Top [.pdf]
Investor's Business Daily
May 7, 2004 |
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Search
Engines Going Loco for Local.. But When Will Small Business
Get Real?
Search Engine Journal
April 23, 2004 |
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Google
Starts Regionally Targeted AdWords Advertising
Search Engine Journal
April 15, 2004 |
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La proximité,
nouveau credo des moteurs de recherche
LExpansion.com
April 15, 2004 |
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Google
Focuses Local Ad Targeting
ClickZ Network
April 15, 2004 |
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Google to
Expand Local Search Ads
eWeek Enterprise News & Reviews
April 15, 2004 |
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Google Introduces Local Ad Options
DMNews
April 15, 2004 |
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Amid High-Tech Turf Battles, Baby Bells Feel Heat on Cash Cow
Wall Street Journal (subscription required)
April 13, 2004 |
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FindWhat expands online services
The News-Press
April 8, 2004 |
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FindWhat
to Lure Local Businesses with Per-Call Pricing
ClickZ Network
April 8, 2004 |
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FindWhat Plans Pay-Per-Call Listings
DMNews
April 8, 2004 |
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Local
Search: Working Hard for the Money
Small Business Computing
April 6, 2004 |
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Local search is not ready for prime time
CBS MarketWatch
April 6, 2004 |
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Hype Dreams
iMediaConnection.com
April 6, 2004 |
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Local Search Giving Us Deja vu All Over Again
MediaPost
April 2, 2004 |
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Closing
the Last Mile Gap: Local Search
internetnews.com
April 2, 2004 |
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Will Local
Search Live Up to its Hype?
eWeek Enterprise New s & Reviews
April 1, 2004 |
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MapQuest
Testing Local Search
Search Engine Journal
March 31, 2004 |
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Local Search:
Working Hard for the Money
ClickZ Network
March 31, 2004 |
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Net mergers make sense today
CBS MarketWatch
March 30, 2004 |
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Net
mergers make sense today
New York Daily News
March 30, 2004 |
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InfoSpace
Sees Green in Online Yellow Pages
Small Business Computing
March 30, 2004 |
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InfoSpace Acquires Switchboard.com
MediaPost
March 29, 2004 |
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InfoSpace Buys Switchboard.com for $160M
DMNews
March 29, 2004 |
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Two
Acquisitions Heat Up Retail, Search Markets
Investor's Business Daily
March 29, 2004 |
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Mapquest
Beta Tests Local Search
ClickZ Network
March 29, 2004 |
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Microsoft
to upgrade search tools
USA Today
March 28, 2004 |
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InfoSpace
to buy Switchboard as yellow pages contest heats up
Boston Globe
March 27, 2004 |
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InfoSpace
buys into yellow pages
Seattle Post-Intelligencer
March 27, 2004 |
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InfoSpace
Sees Green in Online Yellow Pages
internetnews.com
March 26, 2004 |
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InfoSpace
Sees Green in Online Yellow Pages
ClickZ Network
March 26, 2004 |
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Switchboard picked up by InfoSpace for $160M
Mass High Tech
March 26, 2004 |
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Search goes local
CNN/Money
March 24, 2004 |
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Google Makes a Splash in Local Search
TheStreet.com
March 22, 2004 |
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Recherches à la carte pour Google
01net.
March 19, 2004 |
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What's Up with Local Search?
iMediaConnection.com
March 18, 2004 |
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Google Goes Local
The Motley Fool
March 17, 2004 |
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Google
Slices and Dices by Locality
ClickZ Network
March 17, 2004 |
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Show Search the Money!
iMediaConnection.com
March 17, 2004 |
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Search THIS: Searching for Knowledge
iMediaConnection.com
March 16, 2004 |
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Local
Search Brings Consumers Home
ClickZ Network
March 11, 2004 |
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Small
Business Sector Using Search Engine Advertising
Search Engine Journal
March 10, 2004 |
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PPC
for SMBs: Small But Growing Numbers
Small Business Computing
March 9, 2004 |
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Find Bill's Dry Cleaning
iMediaConnection.com
March 9, 2004 |
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Small businesses not on the pay-per-click bandwagon yet, says
new research
Internet Retailer
March 9, 2004 |
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PPC
for SME: Small But Growing
ClickZ Network
March 8, 2004 |
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The
Kelsey Group Talks Verizon And PPC
WebProNews
March 2004 |
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