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the kelsey group in the news

Media Contacts

Interview Requests,
Other Media Inquiries &
Conference Press Passes

Eileen Pacheco
(781) 556-1026
email

Analyst Coverage Areas

Yellow Pages & Related Topics
Charles Laughlin
SVP and Program Director,
The Kelsey ReportŪ and
Managing Editor, The Kelsey
Group
email

Local Search & Related Topics
Matt Booth
Vice President and Program
Director, Interactive Local Media
email

Kelsey Group Research
Neal Polachek
SVP, Advisory Services,
Research and Consulting
email

Below is a sampling of recent articles in which Kelsey Group analysts are quoted or Kelsey Group research is cited about topics in the increasingly competitive worlds of Yellow Pages, online directories and local media.

2008 | 2007 | 2006 | 2005 | 2004 | Current News

2006 Archive

Google to Further Traditional, Online Media Meld in 2007
Adotas

December 28, 2006

Talk about Online Real Estate…
eMarketer

December 27, 2006

Vertical Strategies in Local Search
Search Engine Watch

December 26, 2006

Fine-Tuning Local Search
BusinessWeek

December 26, 2006

Opera Designs Browser for Nintendo's Wii
E-Commerce Times

December 20, 2006

Google Earth to Get European Mapping Boost
CIO Tech Informer

December 18, 2006

Current Publishing now offering online marketing program to Maine businesses
KeepMECurrent

December 15, 2006

Can Skype Go From Free To Fee?
Red Herring

December 13, 2006

Ingenio Partners with JumpTap to Expand Pay-per-Call Network
MarketingVOX

December 12, 2006

Ingenio Set to Expand Pay-Per-Call Network
BizReport

December 12, 2006

Ingenio Grows Mobile Pay-per-Call Network
ClickZ News

December 11, 2006

Study: Search Driving Offline Conversions for Local Service Businesses
Search Engine Watch

December 7, 2006

Zillow Upgrades Site, Adds Features for Sellers
MediaPost Online Media Daily

December 7, 2006

A revamped Yahoo turning to users
CNET News.com

December 6, 2006

Ask City: New Competition for Google, Yahoo
The Money Times

December 5, 2006

Ask.com Revamps Local Search
Red Herring

December 4, 2006

AskCity is pretty cool
MarketWatch

December 4, 2006

Ask.com Launches New Web Service for Local Searches
Wall Street Journal

December 4, 2006

AskCity Takes Turf War Local
TheStreet.com

December 4, 2006

New search service links Diller's Web territories
Los Angeles Times

December 4, 2006

Ask.com Gets Local
Forbes.com

December 4, 2006

Ask.com improves local search advice
PC Advisor

December 4, 2006

Google: $31 billion local winner?
ZDNet

December 3, 2006

Search engines plug into old media
The Globe and Mail

November 30, 2006

Can local newspapers win online?
ZDNet

November 30, 2006

Local: $31 billion target
ZDNet

November 30, 2006

AOL: Portals rule!
ZDNet

November 30, 2006

Define 'Local'
The Digital Edge

November 29, 2006

Google pitches Google
ZDNet

November 29, 2006

Zillow: Two-thirds of employees are IT workers
ZDNet

November 29, 2006

Retailing's future: Real-time local inventory via Web searches
ZDNet

November 29, 2006

Using Pay-Per-Call Ads
Wall Street Journal

November 28, 2006

Google, Microsoft and Yahoo unite: Brotherly love?
ZDNet

November 27, 2006

Yahoo, Newspapers in Ad Deal
SDA Asia Magazine

November 21, 2006

Verizon spinoff up on first day
Fort Worth Star-Telegram

November 21, 2006

Yahoo! HotJobs to Power Newspaper Job Boards
Insider Recruiting

November 20, 2006

Yahoo! Strikes Strategic Partnership With Newspaper Consortium To Tap Online Ad Market - Update
Trading Markets

November 20, 2006

Yahoo Follows Google's Lead With Newspaper Ad Deal
TechNewsWorld

November 20, 2006

Yahoo! Signs 150 Newspapers, Ups Local
iMedia Connection

November 20, 2006

Journal Register Co., Yahoo team for HotJobs
Delco Times Journal

November 20, 2006

AOL Launches Instant Messenger Upgrade
E-Commerce Times

November 16, 2006

Local and Mobile Local Search
Search Engine Roundtable

November 15, 2006

Report: Local Search Ads Expected to Bloom
MediaWeek

November 15, 2006

Following YouTube Buy, What’s Next for Google?
TechNewsWorld

November 14, 2006

10 Marketing Trends to Watch in 2007
Entrepreneur.com

November 10, 2006

Startup Zvents.com raises $7m
E-consultancy.com

November 9, 2006

Local online ad spending to double by 2010... on verticals
Lost Remote

November 9, 2006

Local Search Revenue To Reach $31 billion?
BizReport

November 8, 2006

Local Online Ad Spend to Double by 2010: Kelsey
ClickZ News

November 8, 2006

Search & Classifieds: $31.1 Bil. by 2010
iMedia Connection

November 7, 2006

Microsoft Maps Go 3D
Red Herring

November 7, 2006

Yahoo Adds Food to List of Specialty Portals
TechNewsWorld

November 7, 2006

Real Estate Developers Need Web Marketing Strategy
ClickZ News

November 7, 2006

Search Still on Hold
RedOrbit

November 1, 2006

Sellers Playing Catch up with Home Buyers' Online Shopping Habits, According to The Kelsey Group
RISMedia

November 1, 2006

Online real estate, gaining ground
Turks.US

October 30, 2006

Yellow Pages looks up Yahoo
Stuff new Zealand

October 30, 2006

Kelsey: Online Real Estate Classifieds To Reach $3.4B
MediaPost Online Media Daily

October 30, 2006

Pay-per-call a viable sales channel
DMNews

October 23, 2006

All Hands on Deck! Search Marketing Is Crossing the Chasm
MediaPost Online Media Daily

October 19, 2006

Verizon Announces SuperPages Spin Off, To Be Called ‘Idearc’
Search Engine Watch

October 19, 2006

Verizon Board Backs Directory Spinoff
Associated Press via Yahoo! Finance

October 18, 2006

Local online advertising comes of age
Media Life Magazine

October 17, 2006

Digital Mobile: Search Still On Hold
Digital Bulletin

October 11, 2006

Directory Focus: Mastering the Search Trifecta
MediaPost - OMMA

October 11, 2006

Search Giants Encroaching on 411
BizReport

October 11, 2006

Kelsey: Portals Encroach on 411
MediaPost Online Media Daily

October 11, 2006

Will Voice-Enabled Mobile Search Kill Directory Assistance?
Search Engine Watch

October 10, 2006

Sneak peek: The world after BellSouth
Atlanta Journal-Constitution

October 10, 2006

Microsoft, Ingenio Pact on Mobile
MediaWeek

October 9, 2006

Microsoft Adds Pay-Per-Call Ads to Mobile Search
ClickZ News

October 9, 2006

Microsoft Implementing Pay-Per-Call On Windows Live Mobile
Adotas

October 9, 2006

Microsoft Readies Mobile Ads
Red Herring

October 9, 2006

Microsoft, Ingenio Pair On Pay-Per-Call Ads
WebProNews

October 9, 2006

Microsoft, Ingenio Sign Mobile Pay-Per-Call Ad Pact
Dow Jones Newswires via EasyBourse.com

October 8, 2006

Yelp Hollers for $10M
Red Herring

October 5, 2006

Amazon's A9 loses snazzy features
PC Advisor

October 3, 2006

Google and Intuit: Cracking the Local Search Marketing Code?
ClickZ News

September 28, 2006

Cox Newspapers Enhances Online Classifieds with eStara's Click to Call Service
CRM Today

September 26, 2006

FAST Introduces PSP for Desktop Enterprise Search
Information Today

September 25, 2006

The Fastest Route to Sales
Entrepreneur.com

September 21, 2006

Microsoft Offers Paid Display Ad Upgrade to Free Classifieds
ClickZ News

September 20, 2006

Rumors of Google, Apple Collaboration Proliferate
E-Commerce Times
September 19, 2006
Google, Intuit alliance may help small businesses
InsideBayArea.com/Oakland Tribune
September 17, 2006
Google Strikes Marketing Deal with Intuit
MediaPost
September 14, 2006
Teaming Up with Intuit
San Jose Mercury News
September 14, 2006
Special Excerpt: Search Engine Marketing
Real Estate Magazine
September 12, 2006
Bloggers Get Under the Tent
Wall Street Journal
September 12, 2006

New Facebook Feature Has Users Seeing Red
TechNewsWorld

September 8, 2006

RH Donnelley Buys Search Firm LocalLaunch
ClickZ News

September 8, 2006

Google Indexes 200 Years of News
E-Commerce Times
September 6, 2006

With Google's Formal Entry, Pay-Per-Call Set to Grow
ClickZ News

September 5, 2006

EBay Gambles on Google Partnership for Success of Skype, the Internet Phone Service
New York Times
August 29, 2006
Google, EBay Partner on Ads, Calling Tool
Washington Post
August 29, 2006
Google to Supply eBay Non-U.S. Ads
iMedia Connection
August 29, 2006
Here's a $14 Billion Print Business That's Loving the Digital Revolution
AdAge
August 28, 2006
Making the web accessible to the mobile phone
Vanguard
August 28, 2006
Online Guide Citysearch Breaks Away From Union-Tribune’s Popular Web Site
San Diego Business Journal
August 28, 2006
Extending Your Showroom
Kitchen & Bath Design News
August 24, 2006
Web helps find good eateries in Stockton
Recordnet - San Joaquin County News
August 14, 2006
Pay-Per-Call Gets Connected
MediaPost
August 9, 2006
Once-dominant AOL tries to avoid dinosauric fate by reinventing itself
Pittsburgh Post-Gazette
August 3, 2006
Fee for Microsoft Office Beta Could Signal Strategy Shift
E-Commerce Times
July 31, 2006
Small local businesses cashing in through own Internet home pages
TCPalm - Scripps Treasure Coast Newspapers
July 30, 2006

Research Group: Newspapers Should Create Alliances Online
Editor & Publisher

July 27, 2006

Recent Deals Signal Classifieds Convergence
ClickZ News

July 27, 2006

Gizmos have shorter lives
Gannet News Service via The Journal News
July 27, 2006
Rewriting the Web for Mobile Phones
Washington Post
July 26, 2006
Kelsey: Newspapers Should Bolster Online Alliances
MediaPost
July 26, 2006

Verizon Directories Snags SEM Firm
ClickZ News

July 25, 2006

Google Enhances Search for Visually Impaired
E-Commerce Times
July 20, 2006
Gelbe Seiten schlagen Online-Konkurrenz
Handelsblatt
July 19, 2006
Rumors Say Apple Will Introduce Rental Movies on iTunes
MacNewsWorld
July 19, 2006
Yahoo Delays Search Marketing Overhaul
MediaPost
July 19, 2006

Local Search Poised for Marketing Success
WebProNews

July 18, 2006

Tracking your Wi-Fi to supercharge local search
CNNMoney

July 17, 2006

Google targets $100 billion Yellow Pages industry?
ZDNet

July 15, 2006

Online Marketing For Offline Buying
WebProNews

July 14, 2006

Walgreens Store Circulars Show Up in New Geo-Targeted Ads
ClickZ News

July 13, 2006

Autobytel Names Former AOL Search Product Head, Mark Canon, As Chief Product Officer
RedOrbit

July 13, 2006

Mobile Marketing: Quick Overview of Options
Marketing Sherpa

July 13, 2006

Google AdWords: The Next Generation of Search Marketing
Internet Search Engine Database
July 12, 2006
Let Your Fingers Do the ... Surfing
Wall Street Journal
July 10, 2006
Verizon Mulls SuperPages.com Spin Off
MediaPost
July 10, 2006
Verizon files for directory pages
Associated Press via BusinessWeek Online
July 7, 2006

Verizon Files with SEC to Set YP Free
ClickZ News Blog

July 7, 2006

Pay-per-call Breaks Out
Multichannel Merchant

July 6, 2006

Microsoft and Google Vie for Virtual World Domination
IEEE Spectrum
June 30, 2006
Google testing new cost-per-action Adsense system
Technology News
June 23, 2006
Google in process of testing a new online ad system
Eyefortravel.com
June 23, 2006
Google tests new ads
CNET News
June 22, 2006
Google Testing Cost-Per-Action Ads
IDG News Service via CIO Magazine
June 22, 2006
Google Tests Out CPA
MarketWatch
June 22, 2006
Yellow Pages Group's New Search Platform
iMedia Connection
June 21, 2006

Summer Search Trends
ClickZ Network

June 21, 2006

Who's Who in Local Search
Search Engine Watch
June 20, 2006

EBay Opens Contextual Ads for Affiliates
DMNews

June 19, 2006

Yellow Pages joins search wars
Globe and Mail
June 15, 2006
eBay Tests Skype, Launches eBay Wiki
iMedia Connection
June 15, 2006
Microsoft, Google, Yahoo Vie for MySpace Search Win
E-Commerce Times
June 14, 2006
Understanding Searcher Behavior
Search Engine Watch
June 14, 2006
Local Internet Shopping Service Experiences 300% Growth in 2006
Furniture World Magazine
June 14, 2006

Enhancements to Google Maps API target enterprise users—for a fee
Internet Retailer

June 13, 2006

Google Bolsters Map App With Linux Support, Extra Images
TechNewsWorld
June 13, 2006

Are We There Yet?
Internet Retailer

June 13, 2006

eBay to Syndicate Contextual Ads
ClickZ Network

June 12, 2006

eBay Rolls Out AdContext to Build Out Third Party Ties
E-Commerce Times
June 12, 2006

Are Big Brands Lost in Local Search?
ClickZ Network

June 8, 2006

Google Click-to-play Video Ads
iMedia Connection
May 24, 2006
Whither Pay-Per-Call?
MediaPost
May 19, 2006

Demand for pay-per-call ads seen on the rise
Netimperative

May 18, 2006

Small Businesses Go Online to Reach Locals
Media Buyer Planner

May 17, 2006

How online maps bind a multi-channel retail strategy
Internet Retailer

May 16, 2006

Looking online for local customers
Los Angeles Times

May 16, 2006

RH Internet Report
Red Herring
May 15, 2006

Yahoo Redesigns Search Ad System
DMNews

May 15, 2006

Yokel Aims for Local Shopping Search Niche
E-Commerce Times
May 12, 2006
Younger SMBs Spend More on Marketing Than Those In Business More than 10 Years, Says The Kelsey Group
Tekrati Industry Analyst Reporter
May 11, 2006
Interchange: Local Search in a Small World
The Motley Fool
May 11, 2006
GenieKnows.com Local Search Engine
iMedia Connection
May 11, 2006
Yellow Pages Income Fund Q1 profit at $85.2 million; to focus on directories
Canadian Press
May 10, 2006
Analysts, SEMs Bullish on Yahoo Search Overhaul
MediaPost
May 9, 2006
Making friends – and money – on MySpace
Fortune via CNNMoney.com
May 8, 2006
Where the Ad Dollars Go
Wall Street Journal
May 6, 2006
Local Search Still In Its Infancy
WebProNews
May 5, 2006

Startups Continue Embracing Online Marketing
Adotas

May 5, 2006

Younger Businesses More Aggressive Online
DMNews

May 5, 2006

Study: Start-Ups Rely on E-Mail, IYP
MediaPost
May 5, 2006
Kelsey: SMBs Spend More on Marketing
iMedia Connection
May 5, 2006
Time’s Up for Gizmo on Your Wrist
Sacramento Bee
May 4, 2006
Yellow Pages adds to its heft with deal for classifieds firm
Globe and Mail
May 2, 2006
Think Local
Forbes
May 1, 2006
Yellow Pages Group pays $760 million in deal that extends its online reach
Canadian Business Online
May 1, 2006
Plenty of Potential for Small Business in Online Local Ads
Search Engine Guide
May 1, 2006
E-commerce services help businesses track marketing
Austin Business Journal
April 28, 2006
Google Maps Europe
Red Herring
April 27, 2006
No such thing as a free connection
Fortune via CNNMoney.com
April 26, 2006
Searchonomics: Search Statistics Made Fun
Search Engine Watch
April 26, 2006
Your Listing and a Word from Our Sponsor
Wall Street Journal
April 20, 2006
Infoserve's growth drive to create a jobs bonanza
Yorkshire Post Today
April 18, 2006
Microsoft Beefs Up Search With Academic Focus
TechNewsWorld
April 17, 2006
Making Money From Online Maps
Forbes
April 17, 2006
Is Google Challenging Outlook With New Calendar App?
E-Commerce Times
April 13, 2006
The Cable Guys
Fast Company
April 13, 2006
Investment will finance expansion by Avenida
Austin American-Statesman
April 13, 2006
New Media Ad Spending Soaring
Red Herring
April 11, 2006
Location-Based Services Grow
Red Herring
April 10, 2006
Search That Works
Business Week
April 10, 2006
Avenida America secures capitalpaid search
Austin Business Journal
April 6, 2006
Real estate ads to move beyond local paid search
Inman News
April 5, 2006
Whose Yellow Pages ad is it? Whoever pays up to Verizon
Arizona Daily Star
April 4, 2006
New Trends In Online Traffic
Washington Post
April 4, 2006
Pay-Per-Call 101
iMedia Connection
April 4, 2006

Execs & Accounts for April 3, 2006
ClickZ Network

April 3, 2006

Google muscles in on local advertising market
Journalism.co.uk
April 3, 2006
Google Plus Verizon SuperPages: Good For Small Biz ROI?
WebProNews
April 3, 2006

Google Takes Its Maps Into Local Ad Market
DMNews

April 3, 2006

Get Rich Online: Rich Internet Applications Pay Big Dividends
Red Orbit
April 2, 2006
Google Monetizes Popular Map Feature
E-Commerce Times
March 31, 2006
Google Local testing graphical ads
ArsTechnica
March 31, 2006
Verizon Adopts Ad Model for Yellow Pages
AP via Yahoo! News
March 31, 2006
Google Puts Marketers on Map In a Reach for Local Ad Dollars
Wall Street Journal
March 31, 2006
Google Comes Knocking
The Motley Fool
March 31, 2006
Google Unveils New Ad Format For Local Search Service
Wall Street Journal
March 30, 2006
Social scene grows around online listings
Inman News
March 29, 2006
SuperPages Adds Google to Network
MediaPost Online Media Daily
March 29, 2006
Trans-Media Self-Service Web Ad Sales: Tantalizing but Tricky
Communications Daily
March 29, 2006
Verizon's Superpages.comTo Sell Search Ads on Google
Wall Street Journal
March 28, 2006

Verizon SuperPages.com to Sell Google AdWords
ClickZ Network

March 28, 2006

Q&A: LiveDeal's Rajesh Navar
Red Herring
March 28, 2006

Why Pay For Ads That Don't Work
Inc Magazine
March 28, 2006

Superpages.com Arms Local Advertisers with Google AdWords
Adotas
March 28, 2006

Wikipedia founder goes commercial
MarketWatch
March 28, 2006

Verizon, Google Ink Lucrative Ad Deal
WebProNews
March 28, 2006

Local.com and InfoSpace Jockey for Local Search Traffic
ClickZ Network

March 28, 2006

Verizon Selling Google AdWords – Ma Bell & Local Search
Search Engine Journal
March 28, 2006

Google experiments with map ads
CNET News.com
March 28, 2006

Online Advertisers Insist 'Click Fraud' Now a Big Problem
Investor's Business Daily
March 27, 2006