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the kelsey group in the news

Media Contacts

Interview Requests,
Other Media Inquiries &
Conference Press Passes

Eileen Pacheco
(781) 556-1026
email

Analyst Coverage Areas

Yellow Pages & Related Topics
Charles Laughlin
SVP and Program Director, The Kelsey Report® and Managing Editor, The Kelsey Group
email

Local Search & Related Topics
Matt Booth
SVP and Program Director,
Interactive Local Media
email

Classifieds, Verticals & Related Topics
Peter Krasilovsky
Program Director, Marketplaces
email

Kelsey Group Research
Neal Polachek
CEO
email

Below is a sampling of recent articles in which Kelsey Group analysts are quoted or Kelsey Group research is cited about topics in the increasingly competitive worlds of Yellow Pages, online directories and local media.

2008 | 2007 | 2006 | 2005 | 2004 | Current News                         

2007 Archive

More people hanging up on use of phone book
Orlando Sentinel

December 27, 2007

Local Online Ad Sector Filled with Challenges, Promise in 2008
ClickZ

December 26, 2007

Does a Yellow Pages Ad Still Work For You?
Wall Street Journal

December 20, 2007

Let There Be Peace in Yellow Pages
YPTalk

December 20, 2007

.Mobi: A Safe Real Estate Bet
E-Commerce Times

December 19, 2007

Auto Industry Banks On Internet Advertising
Internet Financial News

December 18, 2007

Local Advertising Journal

Yellow Pages Still Very Popular with Local Businesses
Local Advertising Journal

December 18, 2007

Automakers Will Steer More Spend From TV and Print Toward Digital
AdAge

December 17, 2007

More auto ad dollars are moving online
BizReport

December 17, 2007

Car Buyer's Notebook

Consumers Resolve Disputes with Auto Dealerships via Web Portal
Car Buyer's Notebook

December 17, 2007

Automotive Ad Spend Shifts Further Online, Out-of-Home
Media Buyer Planner

December 17, 2007

paidContent.org

Auto Ad Spend Migrates Online From TV
paidContent.org

December 17, 2007

Automakers Moving Spending Online: Huge Opportunity For Web Video
Silicon Alley Insider

December 17, 2007

Media Consultant

Message From Michael -- December 10, 2007
Media Consultant

December 17, 2007

State of Local

Online to Capture Greater Share of Auto Ad Spending
State of Local

December 14, 2007

Ad Auto Dollars Driving To Net
MediaPost

December 14, 2007

The Truth About Cars

Web Work: Who Owns the Car Customer?
The Truth About Cars

December 14, 2007

Online Video Finds Local Search
Search Engine Watch

December 14, 2007

Dealerships Increasing Sophistication In The Digital World
MediaPost

December 14, 2007

Big Shift to Online Ad Spend in $40B Global Auto Ad Market by 2011
MarketingCharts

December 14, 2007

'Jackass 2.5' Online-Only Release: Smart Stunt or Half-Assed?
E-Commerce Times

December 13, 2007

Online Consumer Reviews Impact Offline Purchasers
MediaPost

December 10, 2007

Report: Local Online Ad Spending Will Double in 2008
CIO Today

December 10, 2007

Local Search Booms, Ad Spending Will Reach $12.6 Billion Next Year
Digital Journal

December 10, 2007

Automotive Category Driving Increase in Local Ad Spend
Digital Axle

December 10, 2007

Local Online Ad Spending to Jump in 2008: Report
The Personal Bee

December 10, 2007

Blogging Stocks

Entrepreneur’s Journal: Ditch the phone book and advertise online?
Blogging Stocks

December 8, 2007

Survey quantifies the offline shopping impact of positive online reviews
Internet Retailer

December 6, 2007

rezgo

More Support for Truth being Online Gold Dust
rezgo

December 5, 2007

ComScore Study Reinforces Online Reviews' Impact on Offline Sales
ClickZ

December 3, 2007

Boat Trader Adds Deep Dive Measurement Solutions
eStara Multichannel Musings

December 3, 2007

Marketing Conversation

Social media is driving online reviews which will drive community
Marketing Conversation

December 2, 2007

Associated Content

ComScore Report Reveals Online Reviews Strong Effect Offline Purchases
Associated Content

December 2, 2007

Online Consumer-Generated Reviews Have Big Impact on Offline Purchases
MarketingCharts

November 30, 2007

SEO'Brien Blog

It's Beginning to Look a Lot Like Conferences
SEO'Brien Blog

November 30, 2007

Service Ratings Impact Sales Price by 20%
Adotas

November 30, 2007

901am.com

Online consumer reviews strongly affect offline buying behavior
901am.com

November 30, 2007

Hit Search

Reviews impact offline purchase behavior
Hit Search

November 30, 2007

Blogging Stocks

Cashin' in on local search
Blogging Stocks

November 30, 2007

comScore: UGC reviews impact purchasing decisions
BizReport

November 30, 2007

NBC26 WGBA-TV

Online Consumer-Generated Reviews Have Significant Impact
NBC26 WGBA-TV

November 30, 2007

Highlights from the Kelsey Group/comScore Survey on User Reviews
The Praized Blog

November 29, 2007

Web Metrics Guru

Consumer Generated Reviews boost Site Conversions
Web Metrics Guru

November 29, 2007

Facebook Woos Advertisers
Forbes.com

November 29, 2007

StateOfLocal.com

Have You Hugged a Banner Ad Today?
StateOfLocal.com

November 29, 2007

Everything's Jake at Kelsey Group ILM:07
Search Engine Watch

November 28, 2007

Local Media in a Web 2.0 World

Blogging from Kelsey Interactive Local Conference
Local Media in a Web 2.0 World

November 28, 2007

YPA Adds Mobile to Local Search Guide
Search Engine Watch

November 28, 2007

Click-to-call Service for Online Marketing Launched by thinkingVOICE
TMCnet

November 28, 2007

Yellow Pages Association adds a mobile section to its Local Search Guide
DMNews

November 28, 2007

Yodle CEO Court Cunningham hopes for DoubleClick déja vu
The Deal.com

November 27, 2007

Lights! Camera! Sales!
Wall Street Journal

November 26, 2007

Google Puts On Hold Pay-Per-Call Web Ads
Investor’s Business Daily via CNNMoney.com

November 21, 2007

United Press International

Google maps open for user editing
UPI

November 21, 2007

Google lets users fine-tune maps
San Jose Mercury News

November 21, 2007

Google allows users to make changes to local map service
Seattle Post-Intelligencer

November 20, 2007

Kelsey ILM 07 Conference: Next Week!
The Praized Blog

November 20, 2007

Local.com Heading For Big Media
Seeking Alpha

November 19, 2007

Local company offering free, ad-based information line
Jacksonville Business Journal

November 16, 2007

Where is the Yellow Pages Industry Headed?
YP Talk

November 15, 2007

Newspapers Form Alliance with Zillow.com
MediaPost

November 14, 2007

Home Selling Tips

Benefit of a Virtual Tour in the sale of your home
Home Selling Tips Blog

November 13, 2007

Advertising To Get More Social
MediaWeek

November 12, 2007

New Communications Review

The Latest Industry Research
New Communications Review

November 12, 2007

Screen Africa

India’s Mobile Advertising
Screen Africa

November 9, 2007

US Mobile buyers want Internet ready phones
TelecomTV

November 8, 2007

MerchantCircle Scores $10M
Red Herring

November 8, 2007

Search Engine and Pay Per Click Blog

The Popularity of Pay-Per-Click Advertising
Search Engine and Pay Per Click Blog

November 8, 2007

Study: Mobile users want better 'Net access
BizReport

November 7, 2007

Mobile Users Want Internet, Maps, And Local Search
MediaPost

November 6, 2007

Telecommunications Industry News

Google Unveils Android Mobile Operating System
Telecommunications Industry News

November 6, 2007

Google Teams Up With Cell Industry
Washington Post

November 6, 2007

Small businesses courted for online ads
Delaware News Journal

November 5, 2007

Analysts: Google Android Faces an Uphill Adoption Battle
eWeek

November 5, 2007

All Things Digital

Report: Google May or May Not Reveal Phone Project Monday!
All Things Digital

November 2, 2007

gadgetell

Google’s Big Announcement: All signs point to a mobile OS
gadgetell

November 1, 2007

Clear Demand, Complex Offerings
IP Business

November 1, 2007

Google shares break US$700 on reports of wireless talks
PC World Australia

November 1, 2007

YELLOWPAGES.COM Launches New Local Search Mobile Products
cell phone digest

October 31, 2007

gadgetell

Google’s new phone: OS and/or hardware?
gadgetell

October 30, 2007

Digital Cred

Google Mobile Strategy: The money’s in GPhone ads not the apps
Digital Cred

October 30, 2007

Report: Google phone platform due out in mid 2008
MacWorld

October 30, 2007

Ingenio Riding Cost Per Action Wave
WebProNews

October 30, 2007

Wireless and Mobile News

YellowPages.com New Apps for iPhone and AT&T Handsets
Wireless and Mobile News

October 30, 2007

Executive Moves
The Star-Ledger

October 28, 2007

Google Gives Gmail IMAP Support
TechNewsWorld

October 26, 2007

1-800-FREE-411 Delivers Branding Results for GE
MediaPost

October 26, 2007

Canadian Marketing Blog

Are mobile phones getting (too) personal...?
Canadian Marketing Blog

October 22, 2007

Calacanis Gets Free SEO Report For Mahalo
WebProNews

October 19, 2007

Will Google Crush The iPhone?
Forbes.com

October 19, 2007

Searching for a Better Local Ad Model
Search Engine Watch

October 19, 2007

Steve Ballmer: How Do We Get 25% of Our Revenues in Advertising
The Praized Blog

October 18, 2007

YellowPages.com, Marchex to offer local search services
BizReport

October 16, 2007

Hostility Greets News Of Calacanis At Search Event
WebProNews

October 15, 2007

Can Yahoo's Newspaper Deals Spark Momentum?
CIO Today

October 15, 2007

Google Earth is a New Home for YouTube Videos
ClickZ

October 14, 2007

Mobile Marketing News

Shoppers ‘interested’ in Google Phone
Mobile Marketing News

October 12, 2007

Internet Brands Resonate with Prospective Mobile Internet Phone Purchasers
MarketingVOX

October 12, 2007

Natural Search Blog

Voice Search the Next Big Thing in Mobile
Natural Seach Blog

October 12, 2007

Voice Search: Mobile Tactic Here. Now. 2Day.
Search Engine Watch

October 12, 2007

InteractiveSalsa

Mobile phones: Internet or Telco?
InteractiveSalsa

October 12, 2007

Google Phone: Build It and They Will Buy It
eWeek Channel Insider

October 11, 2007

Internet brands resonate among prospective mobile phone buyers, says The Kelsey Group
Tekrati

October 11, 2007

Search Engine People

Mobile Marketing Survey Says...
Search Engine People

October 11, 2007

Think Beyond The Click
MediaPost

October 11, 2007

Pre Money Valuation

ReachLocal raises $55 million
Pre Money Valuation

October 10, 2007

Google Mines YouTube Videos for AdSense Gold
E-Commerce Times

October 9, 2007

Phone Guide

Mobile Users Want Better Internet Access
Phone Guide

October 9, 2007

Web companies eye market for local ads
Los Angeles Times

October 9, 2007

Google moves beyond text ads
BtoB Magazine

October 8, 2007

Local Biz Bits

Local Search and Franchises
Local Biz Bits

October 5, 2007

Is Optimization Key to Local Video Ads?
Search Engine Watch

October 5, 2007

Mobile phone owners want better Internet access next time around, says The Kelsey Group
Tekrati

October 4, 2007

Marks VoxOffice

Mobile phone users 'want better internet'
Marks VoxOffice

October 3, 2007

Agendize Atomizes Save & Share Social Function
The Praized Blog

October 3, 2007

Mobile Users Want Web on Phones
eMarketer

October 3, 2007

Mobile Users Want Better Internet Access
Revenue Source

October 2, 2007

U.S. Mobile Internet Users Study
Technology News Daily

October 2, 2007

Want Better Internet on Your Mobile Phone? So Do Nearly Half of Users
InformationWeek

October 2, 2007

Mobile Users Want Better Internet Access…
WebProNews

October 2, 2007

Study: US Mobile Users Looking for Better Internet Access in Next Mobile Phone Purchase
TMCnet

October 2, 2007

Mobile Blog

Nearly 45% of U.S. Mobile Users Looking for Better Internet Access in Next Mobile Phone Purchase
Mobile Blog

October 2, 2007

Metric: 45% of U.S. subs want better mobile Internet
Fierce Wireless

October 1, 2007

AT&T Calls On Yellow Pages for Mobile Search Forecast
AdWeek

October 1, 2007

BrandNoise

Mobile Internet Wanted
BrandNoise

October 1, 2007

Who Is Driving The Growth Bus?
MediaPost

September 27, 2007

Is One Good Web Site Enough for a Local Business?
ClickZ

September 27, 2007

Superpages finds pay-per-call betters its local listings
DMNews

September 27, 2007

AOL's Mobile Ambitions
BusinessWeek.com

September 26, 2007

AOL Relying On Mobile To Recover Ground Lost On Online?
mocoNews.net

September 25, 2007

Whither the Yellow Pages Industry?
Search Engine Watch

September 25, 2007

Bulky Yellow Phone Books Turn the Page to Online Video
Wall Street Journal

September 25, 2007

Rationale For Mobile Advertising Growth
MediaPost

September 25, 2007

Illinois Business Law Journal

Get Ready for Mobile Ads
The Illinois Business Law Journal

September 25, 2007

Doubleclick Launches Mobile Ad Platform
InfoWorld

September 24, 2007

MySpace Mobile Targeting a Cell Phone Near You
ExtremeNano

September 24, 2007

Tips & Guides

How To Become An Expert In Anything
Tips & Guides Internet Marketing

September 24, 2007

Think Local, Act Social
Search Engine Watch

September 21, 2007

New Research Suggest Online Marketing Soon Will Invade Cell Phones
Bulldog Reporter

September 20, 2007

Search War Gearing Up On The Mobile Front
MediaPost

September 20, 2007

Google launches mobile advertising plan
Computer World

September 19, 2007

Random Data Points from DDC07
Praized

September 19, 2007

Cookie Monster a step closer to virtual world domination with new mobile Adsense scheme
TelecomTV

September 19, 2007

Yokld.com Blog

Idearc Buys Switchboard, Other Assets from InfoSpace
Yokld.com Blog

September 18, 2007

What does the Future Hold for the Directory Business? (Live @ DDC07)
Praized

September 18, 2007

Mobile Trend

Mobile Search Ads to Grow 112 Percent Each Year: Report
Mobile rend

September 18, 2007

Nokia buys mobile advertising company
Washington Post

September 18, 2007

What's the ideal ad buy?
CNNMoney.com

September 18, 2007

Nokia Picks Enpocket for Mobile Advertising
ExtremeNano

September 17, 2007

LocalMN Blog

More on the Interactive Local Media (ILM:07) Conference
LocalMN Blog

September 17, 2007

Breaking News: Infospace Sells Online Directory Business to Superpages
Praized

September 17, 2007

Ads Target Your Cell Phone
PC World

September 16, 2007

Google’s Mobile Ad Move Gets Everybody Talking
MediaPost

September 14, 2007

Forecast: search to drive mobile past $1.4 billion
BizReport

September 14, 2007

Website Magazine

Yet Another Mobile Prediction
Website Magazine

September 13, 2007

ISM News Blog

Mobile search revenues continue to rise
ISM News Blog

September 13, 2007

mediabistro

Kelsey Group: Free Mobile Directory Assistance to Grow
mediabistro

September 13, 2007

Google AdWords Goes Mobile
Google Watch

September 12, 2007

Mobile Search Ad Growth Stokes Google-Microsoft Fires
eWeek

September 12, 2007

Mobile Social Networking: Who’s Who in New Start-Ups
Praized

September 12, 2007

US Mobile Search Ad Revenues to Reach $1.4B in 2012
Marketing Charts

September 12, 2007

Mobile advertising prepares for takeoff
InfoWorld

September 11, 2007

Free Directory Assistance, Multi-Modal Apps Key to Mobile Search Growth
MediaBuyerPlanner

September 11, 2007

LBS Services, Apps Help Drive Mobile Advertising
GPS World

September 11, 2007

Google (GOOG) To Run AdWords Ads On Mobile Site
Silicon Alley Insider

September 11, 2007

Could This Be the Year for Mobile Ads?
ClickZ News

September 11, 2007

Kelsey: Ad-Supported Directory Assistance Key to Future of Mobile Search Boom
MediaPost

September 11, 2007

Mobile Ads to Grow at CAGR of 112 percent: Report
mocoNews.net

September 11, 2007

mobizone

2007 – The year of mobile ads
mobizone

September 11, 2007

Report: U.S. Mobile Search Ad Revenues to Hit $1.4 Billion in 2012
Digital Media Wire

September 10, 2007

Mobile search ad revenue to grow to $1.4 billion in five years
BtoB Online

September 10, 2007

Kelsey Group: Mobile Search Ads to Grow
Associated Press via Yahoo! Finance

September 10, 2007

The Poetry of Marketing

Local Search Optimization - A Guide to Getting Started
The Poetry of Marketing Blog

September 8, 2007

Online Yellow Pages to Pump Local Ads?
eMarketer

September 6, 2007

Video Model Yet to Be Determined for Yellow Book and Other Local Ad Providers
ClickZ News

September 5, 2007

A Tale of Two City Guides
Search Engine Watch

August 24, 2007

Google May Start New York Transit Guide in Bid for Ad Sales
Bloomberg.com

August 24, 2007

Mobile Search and SMEs: Stay Right Where You Are
Search Engine Watch

August 23, 2007

Nuance snares Jingle deal, V-Enable hooks MetroPCS
RCR Wireless News

August 23, 2007

Half Billion in Ads for Free DA by 2012
eMarketer

August 23, 2007

4-1-1 forecast to hit $462 million in revenue
BizReport

August 22, 2007

Directory Assistance Ad Revenues: $462M in 2012
Praized

August 21, 2007

SES elects new advisory board members
DMNews

August 21, 2007

The Smart Entrepreneurs

Local Search Marketing For Local Business
The Smart Entrepreneurs

August 20, 2007

Yahoo adds to sites for local content
Arkansas Democrat Gazette

August 20, 2007

Yahoo drills deeper into local markets
San Jose Mercury News

August 10, 2007

Everyone’s a critic on Yelp
Worcester Telegram & Gazette

August 10, 2007

Marchex Buys Call-Based Ad Company, Hires About.com Co-Founder
MediaPost

August 10, 2007

Marchex to Acquire VoiceStar
Media Week

August 9, 2007

Getting Social with Local Classifieds and Video
Search Engine Watch

August 9, 2007

Local.com Shares Upgraded by MDB Capital, Cites Impressive Progress
Barron's Tech Trader Daily

August 8, 2007

Search Leads to Offline Conversions Too
Search Engine Watch

August 7, 2007

3 Northern Virginia Phone Books, Like New
Digital Edge

July 31, 2007

LocalMN Blog

The Kelsey Group & Search Engine Strategies (SES) Combine for the Interactive Local Media 2007(ILM:07) Event
LocalMN Blog

July 31, 2007

The Online Video Call to Action
eMarketer

July 30, 2007

RHD Aims to Carve B2B Niche with Business.com Buy
ClickZ News

July 26, 2007

Charter, Yellow Book prepare to hook up
St. Louis Post-Dispatch

July 25, 2007

Yellow Book USA names Marshall chief new media officer
DMNews

July 25, 2007

Gaston Gazette

Study: Leaning Forward, Web Users More Open To Video Ads
Gaston Gazette

July 24, 2007

Infectious Greed

Collapse of Newspaper Real Estate Ads
Infectious Greed

July 19, 2007

McClatchy, New York Times Hit as Housing Moves to Web (Update2)
Bloomberg.com

July 18, 2007

Peninsula Press Club

Hyper-local Web sites aren't dead
Peninsula Press Club

July 10, 2007

Local Web Ad Firms go Door-to-Door
New York Post

July 9, 2007

The True Promise of Automotive Video
iMedia Connection

July 9, 2007

EBay Brings its Free Classifieds Village to the U.S.
ClickZ News

July 6, 2007

Paint peeling, weeds growing at Backfence
Agora Vox

July 6, 2007

M-Commerce Equals M-Reservations!
4Hoteliers

July 6, 2007

DashLocal provides performance marketing
Boulder County Business Report

July 6, 2007

IN THE PIPELINE: Newspapers Beef Up Local Info On Web
Dow Jones News Service

July 3, 2007

Need It NOW: Real Opportunity In Local Search
Adotas

July 2, 2007

Autobytel gives way to MyRide
USA Today

June 27, 2007

Marchex Aims to Lead Local Search, Launches 100,000 Sites
MediaPost

June 27, 2007

Online Yellow Pages: Growing Opportunity
AdWeek

June 25, 2007

Print Yellow Page Directories in the Digital Age
PCM International

June 23, 2007

Local Interactive

Traditional Small Business Yellow Pages advertisers turning to the Internet
Local Internactive

June 23, 2007

Local Biz Bits

Thoughts Regarding Online Reviews
Local Biz Bits

June 22, 2007

Web Yellow Pages Ad Revenues Doubling
eMarketer

June 22, 2007

Google Maps Integrates User Reviews (Finally)
Search Engine Watch

June 20, 2007

Local Biz Bits

Local mobile and the iPhone
Local Biz Bits

June 16, 2007

Ex-Hollywood Mogul Finds Content Action On Smaller Screens
Investor's Business Daily

June 15, 2007

Friday News Grab Bag: 2007 Global Yellow Pages Report, Illumicell & Superpages.com
Praized

June 15, 2007

Free 411 service goes after rivals for license fees
USA Today

June 15, 2007

Cable TV and Local Search
Search Engine Watch

June 13, 2007

Clear Channel Offers Pay-Per-Call via Bus Shelters, Billboards
Media Buyer Planner

June 11, 2007

Yellow Pages still thriving in the digital age
St. Louis Post-Dispatch

June 6, 2007

Study: Users Bullish On Video Clips
MediaPost

June 6, 2007

YouTube Sips Up Local Content With Rev-Sharing Deal
E-Commerce Times

June 4, 2007

The Local Video Revolution
Search Engine Watch

June 1, 2007

Autobytel gives way to MyRide
USA Today

June 27, 2007

Marchex Aims to Lead Local Search, Launches 100,000 Sites
MediaPost

June 27, 2007

Online Yellow Pages: Growing Opportunity
AdWeek

June 25, 2007

Print Yellow Page Directories in the Digital Age
PCM International

June 23, 2007

Local Interactive

Traditional Small Business Yellow Pages advertisers turning to the Internet
Local Internactive

June 23, 2007

Local Biz Bits

Thoughts Regarding Online Reviews
Local Biz Bits

June 22, 2007

Web Yellow Pages Ad Revenues Doubling
eMarketer

June 22, 2007

Google Maps Integrates User Reviews (Finally)
Search Engine Watch

June 20, 2007

Local Biz Bits

Local mobile and the iPhone
Local Biz Bits

June 16, 2007

Ex-Hollywood Mogul Finds Content Action On Smaller Screens
Investor's Business Daily

June 15, 2007

Friday News Grab Bag: 2007 Global Yellow Pages Report, Illumicell & Superpages.com
Praized

June 15, 2007

Free 411 service goes after rivals for license fees
USA Today

June 15, 2007

Cable TV and Local Search
Search Engine Watch

June 13, 2007

Clear Chann