|
July 24, 2007
The Kelsey Group’s Directory
Driven Commerce 2007 Conference to Focus on Yellow Pages’
Relevance in an Increasingly Fragmented Local Media Landscape
The DDC2007 agenda
will examine the future of Yellow Pages, which Kelsey analysts expect
will be marked by significant growth in online revenues.
Princeton, NJ (July 24, 2007) --
According to The Kelsey Group’s “Global Yellow Pages™
2007” report, 28 percent of global Yellow Pages revenues will
be online by 2011, compared with 12 percent in 2006. The changes
in consumer usage and advertiser buying behaviors behind the shifting
marketplace will serve as a backdrop when the global Yellow Pages
community gathers this September for The Kelsey Group’s Directory
Driven Commerce 2007 conference. DDC2007: The Future of Yellow Pages
will be held Sept. 17-19 at the Hyatt Regency Reston in Reston,
Virginia.
“If you want to know how the Yellow Pages
business is changing, just ask one of the 41,000 sales reps around
the world about the increasingly complex assortment of products
they are responsible for selling,” said Charles Laughlin,
senior vice president and program director, The Kelsey Report®,
and managing editor, The Kelsey Group. “Technology continues
to drive much of the change in this business. At DDC2007, attendees
will learn about what’s working now and what kinds of changes
they can expect to see around the corner.”
The Kelsey Group’s annual Yellow Pages conference
is recognized as the objective and definitive event on the future
of this high-margin global industry. The program encourages audience
interaction and features 50 speakers who will participate through
presentations, one-on-one interviews, panel discussions and research
sessions. Featured speakers include Kathy Hipple, CEO, Ambassador
Media Group (live Kelsey interview); Geneviève LeBrun, vice
president, marketing, Trader Corp. (keynote); and Scott Pomeroy,
president and CEO, Local Insight Media (keynote).
The DDC2007 agenda will address a range of topics,
from competition and new technologies to the future of the sales
channel. In addition, Kelsey Group analysts will present the latest
findings from the firm’s ongoing Local Commerce Monitor study
as well as its most recent consumer research focusing on changing
user behavior. Session highlights include:
- Why the ‘Yellow Pages’ Brand Still Matters
- Evolving SME Advertising Patterns
- Consumer Reviews and Yellow Pages: How Is the Marriage Working?
- Free DA, Enhanced DA: Where Is the Winning Play for Publishers?
- Calls as Currency: The Feasibility of Pay-per-Call in Yellow
Pages
- Selling Search, SEO and Performance-Based Advertising
- The Evolution of 3-D, Video and Audio – The Future of
Rich Media and Yellow Pages
Association Partners for DDC2007 include the Association
of Directory Marketing (ADM), Association of Directory Publishers
(ADP), International Classified Media Association (ICMA), Search
Engine Marketing Professional Organization (SEMPO) and Yellow Pages
Association (YPA). Conference sponsors include Acxiom, AgendiZe,
Amdocs, Call Genie, eStara, i411, Idearc Media, Local Matters, Local.com,
Localeze, LSSi, Marchex, Mixpo, Telmetrics and Web.com. For more
information about DDC2007, visit www.kelseygroup.com/DDC2007.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™), consulting (more than 400 individual
assignments) and conferences (68 events).
For more information contact:
Eileen Pacheco
(781) 556-1026
eileen@tango-group.com
|
