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October 11, 2007

Neal Polachek Named CEO of The Kelsey Group

John Kelsey becomes chairman of the firm’s board of directors.

Princeton, NJ (October 11, 2007) -- The Kelsey Group, the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media and mobile advertising, today announced the promotion of Neal Polachek from senior vice president, advisory services, research and consulting, to chief executive officer. Former CEO John F. Kelsey, III, who cofounded the firm in 1986 with his wife, Pam, is now chairman of the board of directors and will continue to work full time for the company.

“Neal has been instrumental in determining the new direction of our business in terms of analytical coverage, business development and client services,” said Kelsey. “It is appropriate that he be given the opportunity to manage the implementation of our plans.”

“I am very pleased to have the opportunity to lead such a talented and dedicated team of professionals in a marketplace that continues to evolve and offer exciting new challenges and opportunities,” said Polachek. “The Kelsey Group is now stronger than it has ever been after several very good years of growth.”

Since joining The Kelsey Group in 1998, Polachek has led the company’s foray into developing proprietary research initiatives designed to inform and advise clients about the adoption and integration of new technologies by consumers for finding local shopping information and by businesses for advertising and marketing to consumers.

Polachek holds a B.A. in economics from the University of California at Los Angeles and an M.B.A. from the University of Southern California.

About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media and mobile advertising. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™), consulting (more than 400 individual assignments) and conferences (69 events).

For more information contact:

Eileen Pacheco
eileen@tango-group.com
(781) 556-1026

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