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October 18, 2007
The Kelsey Group Anticipates
Record Attendance and Lively Discussion at ILM:07 Conference Featuring
Influential, Progressive Figures From Online Local Media Space
Three-day program
adds Facebook’s Chamath Palihapitiya
to lineup of 60-plus A-list speakers.
Princeton, NJ (October 18, 2007) --
The Kelsey Group expects record attendance at its upcoming Interactive
Local Media 2007 (ILM:07) conference, which takes place Nov. 28-30
in Los Angeles, California. Among the attractions for attendees
are an A-list speaker lineup and the addition of tactical sessions
produced by conference partner Search Engine Strategies (SES).
The three-day agenda features more than 60 speakers,
with several recent additions, including a keynote presentation
by Chamath Palihapitiya, Facebook’s vice president of product
marketing and operations. Other key addresses will be delivered
by executives from some of the most progressive and influential
companies in the interactive local media space—John Hanke,
director, Google Earth & Maps, Google; Stuart McKelvey, president
and CEO, TMP Directional Marketing; Allison Mnookin, vice president,
small business division, Intuit; Jim Riesenbach, president and CEO,
Autobytel; and Jake Winebaum, president, RHDi, and CEO, Business.com.
In addition, the agenda includes live one-on-one
interviews with Jason Calacanis, CEO, Mahalo; Jennifer Dulski, group
vice president and GM, Marketplace, Yahoo!; and Jay Herratti, president,
Citysearch. Discussion panels feature the industry’s top executives,
including Daniel McCarthy, chairman and CEO, NCI; Scott Ferris,
senior vice president and GM of emerging technologies, Atlas (Microsoft);
Robyn Rose, vice president, Idearc Superpages; and Jorritt Van der
Meulen, vice president of partner relations, Zillow. There will
also be a special executive session with Marchex Chairman and CEO
Russell Horowitz and Chief Media Officer Bill Day.
“We’ve been holding this event since
1997, but there has never been a local conference with this kind
of firepower,” said Peter Krasilovsky, program director, The
Kelsey Group. “The quality of the speakers, the record level
of attendance and the millions of dollars now being invested in
this sector indicate ‘local’ truly is the next frontier
on the Internet.”
ILM:07 is The Kelsey Group’s annual conference
devoted to digital media with a local focus. This event provides
a 360-degree view of the local marketplace, covering a range of
important topics, including local search, Internet Yellow Pages,
vertical directories, Internet video, online classifieds, social
media and mobile search. Program highlights include:
- Revving Up the Small-Business Customer
- Convergence of Local Media and Directories
- The Future of Local Mobile
- Maps: They’re Not Just for Driving Anymore
- Remaking Local TV for the Web Era
- National Advertisers Going Local
- Local Search: Why Your Business Needs to Be There and How
- Two Vertical Sessions: Real Estate in Transition and Auto Advertising
in Transition
- Analysis and Data From Kelsey Group/comScore UGC Survey
- Investing in Local
The premier agency sponsor for ILM:07 is TMP Directional
Marketing. Additional sponsors include Acxiom, AgendiZe, Amdocs,
Apptus, Call Genie, eStara, Local Matters, Local.com, Localeze,
Marchex and Yellowpages.com. Media sponsors include Hispanic Marketing
& Public Relations, TVover.net, VoIP Monitor and VOIP News.
Exhibitors include Google, OrangeSoda, PinPoint Local, Superpages.com,
Where2GetIt and Zvents. Association partners include Association
of Directory Marketing, Association of Directory Publishers, International
Classified Media Association, Search Engine Marketing Professional
Organization, Web Analytics Association and Yellow Pages Association.
For more information about ILM:07, visit http://www.kelseygroup.com/ilm2007.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising, online local
media and mobile advertising. Founded in 1986, the company has built
a reputation as the premier analyst firm covering the directory
publishing community and the emerging local search marketplace,
providing advisory services (The Kelsey Report® and Interactive
Local Media), publishing (Global Yellow Pages™), consulting
(more than 400 individual assignments) and conferences (69 events).
For more information contact:
Eileen Pacheco
eileen@tango-group.com
(781) 556-1026
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