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April 30,
2009
Increasing Number of Mobile Internet Users To Drive U.S. Mobile Search Ad
Revenues To $2.3B By 2013, According to BIA/KELSEY
Mobile’s role in media and Internet companies’ multiplatform business models to be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference, May 20-22
CHANTILLY, Va. (April
30,
2009) –
BIA’s The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC (www.bia.com), forecasts U.S. mobile search advertising revenues to grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125.6 percent.
“We anticipate a tenfold increase in the number of mobile Internet search users during the forecast period—from 5.2 million in 2008 to 56.2 million in 2013,” said Neal Polachek, chief executive officer, BIA’s The Kelsey Group. “The attendant increase in searches per user and the percentage of search results that are served with ads will drive the growth in mobile search ad revenues.”
The conference program features more than 50 speakers representing key market segments, including broadcast and Internet media, mobile platforms, print media, government, academia, finance, lobbying companies, law firms, and trade associations. Attendees will learn from industry leaders and innovators, including keynote speakers Adam Clayton Powell III, vice provost, University of Southern California; Marci Ryvicker, vice president, Wachovia; Jeff Smulyan, CEO, Emmis; Mark Walsh, CEO, GeniusRocket; and Dick Wiley, partner, Wiley Rein.
“We anticipate a tenfold increase in the number of mobile Internet users during the forecast period—from 5.2 million in 2008 to 56.2 million in 2013,” said Neal Polachek, chief executive officer, BIA’s The Kelsey Group. “The attendant increase in searches per user and the percentage of search results that are served with ads will drive the growth in mobile search ad revenues.”
The Winning Media Strategies program will examine the role of mobile advertising in multiplatform business models and focus on how local advertisers can find income through cross-platforms, including online, social and mobile media. Rick Ducey, BIA’s chief strategy officer, will lead a panel titled, “How Broadcasters Can Get the Local Edge in Mobile Advertising,” featuring Sam Matheny, general manager, News Over Wireless, and Ivan Braiker, CEO, HipCricket. The panel will discuss specific opportunities for broadcasters to win new segments of the advertising pie, including local content, mobile video, messaging and even interactive applications for mobile devices. In addition to advertising revenue models, subscription revenue models will also be explored.
“Broadcasters are very aware that new technology trends can help them compete better in today’s marketplace,” commented Anne Schelle, executive director, Open Mobile Video Coalition, and a speaker at Winning Media Strategies. “The next step is to determine viable, effective go-to-market strategies that monetize their assets.”
This discussion will be front and center at Winning Media Strategies where attendees will examine how to leverage local content and sales forces and develop cross-platform media campaigns to add unique value to their sales and marketing solutions and drive new forms of revenues.
The Winning Media Strategies agenda features speakers from many key market segments, including broadcast and Internet media, mobile platforms, print media, government, academia, finance, lobbying companies, law firms, and trade associations, who will share their insights on what it takes to remain relevant in the changing local media industry. Attendees will learn from industry leaders and innovators from both traditional and new media, including keynote speakers John Kannapell, vice president, AOL Search and Directional Media; Marci Ryvicker, vice president, Wachovia; Jeff Smulyan, CEO, Emmis Communications; Mark Walsh, CEO, GeniusRocket; and Dick Wiley, partner, Wiley Rein.
Media partners for the conference include TVNewsday, Washington Business Journal, Radio-Info.com and Inside Radio. CobbCorp is a conference sponsor. Additional information on Winning Media Strategies, including a full list of sessions and speakers, is available at
http://www.bia.com/WMS.
About BIA Advisory Services, LLC
BIA Advisory Services, LLC, a subsidiary of BIA Financial Network,
provides research, data, analysis, and financial and strategic consulting
to media, telecommunications, technology, directory publishing, and
local search companies. BIA Advisory Services includes The Kelsey
Group, experts in traditional and online local media and advertising;
BIA Research, providers of competitive and comparative market information
and analysis through data services, specialized reporting, engineering
studies and mapping; and BIA Consulting, specialists in business
intelligence and corporate growth strategy, and the nation’s
leading communications appraisal and valuation firm. Additional information
is available at www.bia.com.BIA's blog is located at http://blog.bia.com and the company can be found on Twitter through http://twitter.com/BIAfn.
About The Kelsey Group
The Kelsey Group, a division of BIA Advisory Services, LLC, is the leading provider
of research, data and strategic analysis on directories, small-business advertising,
online local media, vertical market advertising and mobile advertising. As
the premier analyst firm covering the directory publishing community and
the emerging local search marketplace, The Kelsey Group provides advisory
services (The Kelsey Report®, Interactive Local Media and Marketplaces),
publishing (Global Yellow Pages™), consulting (more than 400 individual
assignments) and conferences (74 events). For more information about The
Kelsey Group, visit www.kelseygroup.com. The Kelsey Group's Local Media Blog is located at http://blog.kelseygroup.com and the company can be found on Twitter through http://twitter.com/TheKelseyGroup.
For more information contact:
MacKenzie Lovings
BIA Advisory Services, LLC
(703) 802-2992 | mlovings@bia.com
Eileen Pacheco
The Kelsey Group
(781) 556-1026 | Eileen@tango-group.com
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