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June 8,
2009
The Kelsey Group and Yellow Pages Association to Partner
on Directional Media Strategies 2009 Conference
Collaboration expected to draw global audience of local media executives to Orlando for DMS ’09, Sept. 22-24, to examine the future of the rapidly evolving Yellow Pages industry
CHANTILLY, Va., and BERKELEY
HEIGHTS, N.J. (June
8,
2009) – The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services (www.bia.com), and Yellow Pages Association (www.ypassociation.org) today announced an agreement to partner on the programming and marketing of Directional Media Strategies 2009: The Multiplatform Opportunity (DMS ’09), which takes place Sept. 22-24, 2009, in Orlando, Florida (www.kelseygroup.com/DMS2009).
The collaboration brings together the objective perspective of the leading provider of research and analysis of the global Yellow Pages industry with the reach and influence of the largest trade organization representing the interests of print and digital local search providers.
“Our partnership with YPA combines the strengths of our two organizations resulting in the most complete and dynamic conference covering the global Yellow Pages business,” said Neal Polachek, CEO, The Kelsey Group. “We look forward to working with YPA to leverage our collective resources to create a valuable and compelling event.”
“We are excited to be partnering with The Kelsey Group on DMS ’09 to offer our members and all attendees fresh ideas, market intelligence and strategic relationships that will help them remain relevant and competitive, particularly during this era of extraordinary transformation,” said YPA President Neg Norton. “The conference will take a holistic approach to showcasing innovations and addressing challenges relevant to the entire industry, from publishers to marketers, sales channels and third-party groups.”
“The DMS ’09 agenda reflects the challenges and opportunities presented by the changing local media landscape,” said Charles Laughlin, senior vice president, The Kelsey Group, and DMS ’09 conference chairman. “Sessions will cover the priorities of today’s traditional and online publishers, which must balance the need to focus on the basics—selling and publishing the best directory products they can in the current economy, while finding ways to achieve sustainable, long-term growth and strategic advantage in a multiplatform marketplace.”
DMS ’09 is The Kelsey Group’s 30th conference dedicated to the future of the Yellow Pages industry, attracting the widest and most diverse audience of senior executives from around the world. Conference sponsors include 3L System Group, Acxiom, AgendiZe, Local.com, MapCreator, Marchex and Telmetrics. For more information about DMS ’09, including the complete agenda, speakers and registration, visit
www.kelseygroup.com/DMS2009.
About the Yellow Pages Association
The Yellow Pages Association (YPA) (http://www.ypassociation.org and
www.insideyp.org) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, certified marketing representatives (CMRs) and associate members (a group of industry stakeholders that include Yellow Pages advertisers, vendors, and suppliers).
About BIA Advisory Services, LLC
BIA Advisory Services, LLC, a subsidiary of BIA Financial Network,
provides research, data, analysis, and financial and strategic consulting
to media, telecommunications, technology, directory publishing, and
local search companies. BIA Advisory Services includes The Kelsey
Group, experts in traditional and online local media and advertising;
BIA Research, providers of competitive and comparative market information
and analysis through data services, specialized reporting, engineering
studies and mapping; and BIA Consulting, specialists in business
intelligence and corporate growth strategy, and the nation’s
leading communications appraisal and valuation firm. Additional information
is available at www.bia.com.BIA's blog is located at http://blog.bia.com and the company can be found on Twitter through http://twitter.com/BIAfn.
About The Kelsey Group
The Kelsey Group, a division of BIA Advisory Services, LLC, is the leading provider
of research, data and strategic analysis on directories, small-business advertising,
online local media, vertical market advertising and mobile advertising. As
the premier analyst firm covering the directory publishing community and
the emerging local search marketplace, The Kelsey Group provides advisory services (The Kelsey ReportŪ, Interactive Local Media, Marketplaces and Mobile Local Media), reports (Global Yellow Pages™), research and data (Media Ad View, User View and Local Commerce Monitor), sales training, consulting (more than 400 individual assignments), and conferences (76 events).
For more information contact:
MacKenzie Lovings
BIA Advisory Services, LLC
(703) 802-2992 | mlovings@bia.com
Eileen Pacheco
The Kelsey Group
(781) 556-1026 | Eileen@tango-group.com
Stephanie Hobbs
Yellow Pages Association
(908) 286-2392 | Stephanie.hobbs@ypassociation.org
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