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June
9,
2010
BIA/Kelsey Delivers News and Analysis to On-the-Go Local Media Professionals
and Industry Watchers Via New iPhone App
CHANTILLY, Va. (June
9,
2010) – BIA/Kelsey (www.bia.com and www.kelseygroup.com), advisers to companies in the local media space,
today unveiled a new free mobile application to deliver access to local media
news and analysis from the research and advisory firm’s four blogs:
Local Media Watch, Digital
Strategies for Broadcasting, Global
Yellow Pages and Mobile
Local Media. The new mobile app is compatible with the iPhone,
iPad and iPod Touch.
“BIA/Kelsey blogs are a key information resource
for local media professionals,” said Neal Polachek, president, BIA/Kelsey. “This
mobile application is our way of making our research more accessible
to our clients and the broader local media community. It enables
users to catch up on our latest news during brief intervals, like
waiting for someone at a restaurant, waiting to board a plane, in a taxi between
meetings or on the train home from the office.”
Developed by WillowTree Apps, BIA/Kelsey’s mobile
app allows local media professionals and industry watchers to get BIA/Kelsey
analysis on breaking industry news and thoughts on the local media landscape,
including broadcasting, print, Yellow Pages, and local search.
The mobile app features:
“Our mobile consumer data indicates that smartphone
ownership is much higher among business subscribers who rely on apps for
continuous updates on news, research, and information to help with their
daily decision making ,” said Michael Boland, program director for
BIA/Kelsey’s Mobile Local Media advisory service. “A large
segment of the BIA/Kelsey community fits this profile and our goal is
to provide them access to local media space information wherever they
are.”
Plans for future releases of the application include
development for other mobile platforms, as well as the addition of the
firm’s conference and webinar content. Learn more about BIA/Kelsey’s
new mobile app at http://itunes.apple.com/us/app/bia-kelsey/id372264797?mt=8,
or by searching for “BIA Kelsey” in the Business section of
the iTunes App Store.
About WillowTree Apps, Inc.
WillowTree Apps, Inc.,
is a leading privately held provider of mobile applications design
and development services on the iPhone, Android and BlackBerry
platforms. WillowTree has designed and developed applications
for companies such as The Game Show Network, Crutchfield Electronics
and BabyCenter.com,
LLC (a Johnson & Johnson company). Apps developed
by WillowTree have been featured in Apple's newspaper and television
advertising. Please contact us to discuss how we can turn your
mobile vision into reality at http://www.willowtreeapps.com/ or
call (888) 329-9875.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and conferences.
Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising,
telecommunications, Yellow Pages and electronic directory markets, as well
as to government agencies, law firms and investment companies looking to
understand trends and revenue drivers. BIA/Kelsey’s annual conferences
draw executives from across industries seeking expert guidance on how companies
are finding innovative ways to grow. Additional information is available
at
www.bia.com and
www.kelseygroup.com. The company’s blogs are located at
http://blog.bia.com/bia/ and
http://blog.kelseygroup.com/, and it can be found on Twitter
through
http://twitter.com/BIAKelsey.
For more information contact:
Eileen Pacheco
For BIA/Kelsey
(781) 556-1026
eileen@tango-group.com
MacKenzie Lovings
BIA/Kelsey
(703) 802-2992
mlovings@bia.com
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