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July
21,
2010
BIA/Kelsey’s ‘Directional Media Strategies 2010’ to Focus on
Small-Business Advertisers and the Shift to Performance-Centric Solutions
DMS ’10
speaker lineup includes eight high-powered headliners from
AT&T Advertising Solutions, Closely, LivingSocial,
Local Insight Media, Yahoo, Yellow Pages Group (Canada
and New Zealand) and Yext
CHANTILLY,
Va. (July
21,
2010) – BIA/Kelsey
today announced the initial speaker lineup for Directional Media
Strategies 2010 (DMS ’10: Yellow Pages and Beyond) (www.kelseygroup.com/DMS2010),
its 31st conference covering the future of the local search and
Yellow Pages industry. DMS ’10 takes place Sept. 14-16
in Dallas. The agenda features more than 50 senior executives
from across the global industry, including eight influential
headliners: Bruce Cotterill, chief executive officer, Yellow
Pages Group (New Zealand); Perry Evans, founder and CEO, Closely;
Howard Lerman, chairman, cofounder and CEO, Yext; Lem Lloyd,
vice president, Yahoo Channel Sales; Stéphane Marceau,
chief marketing officer, Yellow Pages Group (Canada); Tim O’Shaughnessy,
CEO and cofounder, LivingSocial; Scott Pomeroy, president and
CEO, Local Insight Media; and Ken Ray, vice president and CMO,
AT&T Advertising Solutions.
“Today’s Yellow Pages industry will bear
little resemblance to the industry of five years down the road,” said
DMS ’10 Conference Chairman Charles Laughlin, senior vice president,
program director, The Kelsey Report® and managing editor, BIA/Kelsey. “We
see this traditional media business transitioning to something that places
the SMB’s Web site or landing page at the center of a ring of performance-centric
media, spanning offline and online formats. DMS ’10 will bring together
the most influential companies and executives in the global directional media
business to share their views on the strategies and tactics that are shaping
the future of this industry.”
For the second consecutive year, BIA/Kelsey is partnering
with the Yellow Pages Association, bringing DMS ’10 to the widest and
most diverse audience of senior executives from across the global directional
media and local search industry. Sessions will drill deeply into the drivers
of the Yellow Pages business in the future, with a focus on the building
blocks of a diversified operation — mobile Yellow Pages, social media
and engagement strategies, SMB marketing solutions, leads-based selling,
reputation management platforms and more.
Conference sponsors include 3L System Group, Acxiom,
AgendiZe, Amdocs, AT&T Interactive, Cellcity, Kenshoo Local, Local.com,
Localeze, MerchEngines, Telmetrics, Shooger, Universal Business
Listing and WebsPlanet. Association partners are Association of Directory
Publishers (ADP), Great Outdoor Network (GON), International Classified
Media Association (ICMA), NAB Show and Yellow Pages Association (YPA).
The conference media partner is YP Talk. For more information on DMS ’10,
visit www.kelseygroup.com/DMS2010).
About
BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services
and conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic directory
markets, as well as to government agencies, law firms and investment companies
looking to understand trends and revenue drivers. BIA/Kelsey’s annual
conferences draw executives from across industries seeking expert guidance
on how companies are finding innovative ways to grow. Additional information
is available at
www.bia.com and
www.kelseygroup.com. The company’s blogs are located at
http://blog.bia.com/bia/ and
http://blog.kelseygroup.com/, and it can be found on Twitter
through
http://twitter.com/BIAKelsey.
For more information contact:
Eileen Pacheco
For BIA/Kelsey
(781) 556-1026
eileen@tango-group.com
MacKenzie Lovings
BIA/Kelsey
(703) 802-2992
mlovings@bia.com
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