The solutions provided by BIA/Kelsey’s Continuous Advisory Services (CAS) are based on expert analysis of emerging trends, evaluation of quantitative and qualitative data, and experience. For a fixed annual fee, BIA/Kelsey CAS clients receive:

Client Orientation
BIA/Kelsey deliverables begin with a thorough client orientation. After completing a Client Orientation Questionnaire, the CAS program directors and research analysts hold a conference call with you and your team to determine your challenges and priorities. During this initial meeting, your organization will discover how it can best utilize the resources available only through BIA/Kelsey and lay the foundation for a rewarding research and advisory relationship.

Personal Consulting and Client Inquiry Services
As a full advisory services client, you have direct access to our analysts, who will provide you with specific analysis and recommendations based on your particular needs. Your CAS offers several options, including hands-on consulting, scheduled strategic/tactical telephone or in-person research inquiries and conferences with BIA/Kelsey analysts.

Database Access
BIA/Kelsey will also provide your designated users with IDs and passwords for Web site access to your CAS program materials and data. The BIA/Kelsey database contains proprietary documents and research materials, including data, key industry metrics and other quantitative information responsive to some of the most frequently asked client inquiries.

Published Materials
You will receive in-depth White Papers, timely and topical Advisories, and numerous “must-have” industry insights and research. Unlike other advisory services and publications, unlimited internal distribution is permitted for Advisories and White Papers.

Proprietary Research
BIA/Kelsey continues to break new ground in developing quantitative research that assists clients in making critical, strategic marketing and tactical sales decisions. Since 1999, BIA/Kelsey, in conjunction with ConStat, Inc., has surveyed thousands of small and medium-sized businesses (SMBs) about the use of local media and new technologies. Not only will you have a unique perspective on SMBs, but you will also receive the consumer perspective through annual quantitative and qualitative studies.

Conferences and Networking
Your company will receive one complimentary registration each year for the program conference. Since 1988, BIA/Kelsey has sponsored 70 conferences. In addition, everyone at your company is entitled to additional BIA/Kelsey conference registrations at a discounted client rate.

Consulting Assignments
BIA/Kelsey CAS clients pay up to 40% less than non-clients for consulting assignments. Larger projects are priced at a lower cost per day. BIA/Kelsey has conducted consulting assignments that were as brief as a single day and as long as a year.