Interactive Local Media: Mobile, Social & Video (ILM) is the authoritative source for research and analysis on business models, technology, advertising models and trends in the interactive local search and media space, offering a global view of local search, mobile search, social media, Internet video, directory assistance and free DA.

The Kelsey Group was the first company to focus on the local search industry, and we are now the leading provider of intelligence and analysis about this important space.

The ILM Competitive Advantage
With ties to the leading Internet portals and search engines, Interactive Local Media provides site owners, investors and suppliers essential guidance, research and strategic insights into emerging trends and the impact of new technology and online products on local advertisers and consumers. Clients benefit from:

• Continuous Advisory Service: Our longevity in tracking local search trends and business practices means we have a deep understanding of this space — from what’s driving revenue to how smart companies are winning — which translates into a clear advantage for our clients. A long-range view of the direction for this industry and expert analysis of M&A opportunities help clients determine resource allocation and make smart investment decisions.
• Analyst Access: Access to the top local search analysts helps drive successful product and investment decisions. Our clients leverage analysts’ perspectives on how industry events may affect profitability, R&D investments and business success. Peer-to-peer discussion provides a grounded view of how to maintain or build on current success.
• Local Search Community: Access to top portals and local media companies in the ILM community enable you to gain advice and insight from those who are driving and thriving in the industry.
• Broad Local Search Viewpoint: Comprehensive local search viewpoint of online, mobile, video, DA and social media from the most experienced source. 
• Local Search and SMB Research: Quantitative overview of SMB and local search markets, tracking the migration of offline advertisers to online. Unique understanding of how to increase SMB penetration for greater revenue production based on historical and current best practices.
• Financial Analysis and Local Search Forecasts: Insiders’ view of what makes a smart local search property acquisition or investment. Provides a guidepost on how similar local media properties are performing for smart decision making.
• Trend Watch: Broad view of converging media — YP, local search, mobile, video, social and DA provides clients with more creative insights on profitable trends and business, investment and product/service opportunities.

Who Subscribes to Interactive Local Media?
Interactive Local Media clients include print and electronic Yellow Pages, newspaper and classified advertising publishers, local media, shopping, search, directory marketing and companies with a stake in local search-based advertising, such as:

• Portals and search engines
• Yellow Pages publishers
• Internet Yellow Pages companies
• Technology suppliers
• Mobile/wireless product and service providers
• Directory assistance and free DA companies and technology suppliers
• Advertising and SEM/SEO agencies
• Investors