Marketplaces Advisory

EBay Classifieds Integrates With the Mother Ship
Peter Krasilovsky , 5/28/2010

Summary: Many of the concepts for modern Marketplaces came from the success of eBay’s auction system. But eBay has not done as well with classifieds, as it has tried to expand its reach. To be sure, eBay has acquired or developed a horde of classified companies around the world, and now reaches 81 million unique visitors with them. But it doesn’t have anything approaching the breakout status of a Craigslist in the United States. Now the innovators at eBay are at it again. For the first time, part of their solution is to integrate with the eBay mother ship itself, leaning on its API, technology, marketing, traffic and best practices.

Copyright © 2008 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.