Mobile Local Media Client Inquiry Brief

Quattro Wireless Measures Mobile ROI
Michael Boland , 3/16/2010

Summary: Mobile ad network Quattro Wireless has released second-quarter 2009 mobile advertising trend data focused on ad performance across different devices. Like similarly derived data from competing mobile ad network AdMob, the iPhone and iPod touch are the top devices for generating consumer response and overall clickthrough rates. Gaming devices were second, followed by Palm, Android and BlackBerry devices.

Copyright © 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.