Mobile Local Media Advisory

See Me, Hear Me: Evolutions in Mobile Search
Michael Boland , 5/5/2010

Summary: We’re beginning to see mobile product development that takes to heart the notion that the mobile device has eyes, ears and (in many cases) touch. This involves moving beyond just creating smaller versions of PC software and Web sites to innovate the hardware. The areas in which this is happening the most include voice search and visual search. The latter is further divided into bar code scanners, visual recognition software and the emerging field of augmented reality. This Advisory provides an overview of some of these products and trends.

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