Interactive Local Media Advisory

Online Ad Spending Reaches Critical Milestone
Matt Booth , 4/26/2010

Summary: For more than 13 years, BIA/Kelsey has tracked small-business sentiment and spending patterns. During our most recent survey, Local Commerce Monitor Wave XIII, small-business owners/operators reported that their use of the Internet has exceeded that of traditional media. We view this as a critical milestone for the direction of local ad spending. If small-business decision makers are using digital options more often themselves, we expect their spending to accelerate in that direction.

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